Oklahoma's John Pfeiffer Elected to Serve as the American Angus Association's New PresidentMon, 05 Nov 2018 15:28:56 CST
As those in the Angus breed celebrate Certified Angus Beef’s 40th Anniversary in Columbus, Ohio, the American Angus Association’s incoming president, John Pfeiffer of Oklahoma, sat down to speak with Radio Oklahoma Ag Network Farm Director Ron Hays about his time serving CAB stakeholders and the brand’s evolution over the past four decades. According to him, the brand’s success continues to grow from year to year, a reflection of that can be seen in the growth of its annual meeting as well. Listen to their complete discussion by clicking or tapping the LISTEN BAR below at the bottom of the page.
“Our goal when we did this was to put two event that we had together,” Pfeiffer said. “We began to put our annual meeting with our intellectual conference and tried to be more educational and provide a better venue for our patrons and producers to come to, so they would feel like they’re better served and educated on the programs that we have going on in the breed.”
This structure has helped to launch the brand and the breed in tandem to a great level of success - though not as quickly as people perceive it to have happened.
“Everybody talks about the overnight success of CAB, but we have to remember it took us nearly 10 years to really sell the first million pounds,” he said. “Now, we’re having 100 million months on the go… Being a true disciple of CAB is what has helped create the Angus breed.”
Pfeiffer remembers the hardship that the program had during its formative years when it had trouble getting its footing in the marketplace. He recounts a few times when the program was almost shut down when the board lacked faith in the young brand’s full potential.
“Today, there is a clamoring for more of it,” Pfeiffer said. “Our participants continue to want more of the product and actually they are wanting more prime products. So, that’s another area we’re going to have to increase.
“CAB has become so important at the present time. There is more pounds of CAB that goes out then there is select beef right now and that is phenomenal. When you become a class of meat - that sets you apart in the beef industry.”
The brand continues to add tools and resources for producers to use as they work to supply the growing consumer demand for CAB beef. Their latest innovation Angus Link, for instance, is only about two months old currently. It is helping the commercial man differentiate the quality of black cattle.
“The way it stands right now is all black cattle are created equally and we want to show those that are more Angus have a higher carcass ability and higher gain ability,” he explained. “Another part of this will occur in about a year where we will actually be able to score maternal ability on these cows, as well.”
Pfeiffer says the Angus herd has come a long way - even since he first started in the business. He adds that the breed continues to work to improve its genetics with more programs in development even now.
“This is not my grandad’s Angus breed of cattle, or my dad’s breed of cattle,” he said. “It’s not even the same type of cattle I would have started out with. We have lots of tools and we’re working on some new indexes that possibly will eventually be released.”
For Pfeiffer, though, the beef business has been good to him. And he recognizes that fact, having invested a lifetime of work into it. But his service to the breed and the people that make up the Angus business has been his way of giving back - a message he is taking with him as he steps into his new position of leadership as President of the American Angus Association.
“I’ve always thought if you’re going to be a part of an industry, you need to give some of your time back to that industry,” he said. “I think it’s important for all producers to learn that the industry doesn’t stop at their front gate. We have to learn to take part in these other organizations and provide to help make things get better.”
Pfeiffer was officially named President of the American Angus Association on Monday, November 5, 2018 during the associaiton's 2018 convention in Columbus, Ohio.
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