Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   
   
   

Agricultural News


Certified Angus Beef Faces Its Next Big Hurdle- Raising the Bar on Consumer Trust to the Next Level

Tue, 06 Nov 2018 11:33:55 CST

Certified Angus Beef Faces Its Next Big Hurdle- Raising the Bar on Consumer Trust to the Next Level


According to Certified Angus Beef CEO John Stika, despite four decades of unparalleled success- there are still a few challenges out there facing the CAB brand. But there is also a lot of opportunity to be had too, he says. Stika expounded on that thought over the weekend in a conversation with Radio Oklahoma Ag Network Farm Director Ron Hays during the 2018 American Angus Association Convention in Columbus, Ohio.


“I think the challenges continue to be just making sure as an industry we are communicating that consumer demand at the speed of commerce,” Stika said. “As we make decisions more quickly, we’ve got to be able to make sure that economic signal is flowing to as many people as fast as we can. But the challenges are simply getting consumers to understand the price/value relationship between what they are asked to pay for Certified Angus Beef and the value it delivers to them as an individual. I think there is a lot more opportunities than there is challenges.”


According to Stika, the fact that there is a growing population out there, rising into the middle class, is one major opportunity that is being presented to the beef industry currently. Stika reminds us that when people become more financially secure, they generally tend to purchase higher quality protein. CAB, he says, will and needs to be a large part of that supply that satisfies that growing demand. He says in order to accomplish this, CAB has to appeal to the values that consumers draw from when making their purchasing decisions - trust being a primary factor in that decision-making process.


“When you brand a product, you basically put your name on it above the commodity. If you betray that consumer’s trust once, they may come back one more time. But if you betray it twice, they may never come back,” he explained. “We believe the first 40 years have been very successful. We believe the next 40 years can be even more successful. But, to do that, we’re going to have to even further elevate the level of trust that consumers place in Certified Angus Beef.”


Listen to Stika and Hays discuss the challenges and opportunities surrounding consumer trust currently facing the CAB brand, on today’s Beef Buzz.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   




   

Hear Stika and Hays discuss the challenges and opportunities surrounding consumer trust currently.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • State Veterinarian Mandates Show Swine Exhibitors in Oklahoma Adopt Electronic Identification Tag  Wed, 14 Nov 2018 15:37:13 CST
  • OSU Meat Judging Team Named National Champions at 2018 International Meat Judging Contest  Wed, 14 Nov 2018 15:21:40 CST
  • Feeder Steers and Heifers Sell Steady to Weak on Wednesday at OKC West Livestock in El Reno  Wed, 14 Nov 2018 15:12:27 CST
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Wednesday, November 14, 2018  Wed, 14 Nov 2018 15:07:17 CST
  • Wednesday Market Wrap-Up with Justin Lewis  Wed, 14 Nov 2018 14:11:08 CST
  • Wednesday Afternoon Market Wrap-Up with Carson Horn  Wed, 14 Nov 2018 13:55:44 CST
  • Environmental Defense Fund, National Corn Growers Assoc Partner to Scale Conservation Holistically  Wed, 14 Nov 2018 12:05:05 CST
  • Time is Running Out as Congress is Urged to Pass a New Farm Bill with Only a Few Days Left in 2018  Wed, 14 Nov 2018 11:49:59 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Livestock Exchange Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com

    Find more about Weather in Oklahoma City, OK

       
       
    © 2008-2018 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.