Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Checking In on the Beef Checkoff-Why the Checkoff’s Been Working Moms Best Friend for 30 Years

Wed, 07 Nov 2018 22:18:03 CST

Checking In on the Beef Checkoff-Why the Checkoff’s Been Working Moms Best Friend for 30 Years Checking In on the Beef Checkoff is a regular series the Radio Oklahoma Ag Network and the Oklahoma Farm Report is proud to offer in partnership with the Oklahoma Beef Council. Over the next several weeks, we invite you to join us as we highlight some of the efforts being undertaken by the Beef Checkoff to promote beef on behalf of producers. This week, Becca McMillon, a beef producer from southern Oklahoma, joins us to share how the Beef Checkoff helps busy moms like herself keep beef on the table for their families. Listen to McMillon speak with Radio Oklahoma Ag Network Farm Director Ron Hays about this topic, by clicking or tapping the LISTEN BAR below at the bottom of the page.

For many people, grilling up a steak can be the highlight of their weekend. It is simple and easy to prepare and most importantly - it is delicious. However, given beef’s versatility, the Beef Checkoff has invested heavily into its product development churning out countless recipes designed to bring out the best in beef and pair it in creative ways with other food favorites and staples. According to McMillon, this investment is all consumer driven.

“We try to listen to what our consumers want and through the years, they have wanted meals that fit their lifestyles as well as current tastes and trends,” she said. “I can relate as the mother of an 8-year-old and a rancher’s wife. I want a meal that’s fast and tasty.”

The Checkoff program has made recipe development a priority since its inception in the mid-1980s and has continued that tradition to today. The process of sharing those recipes in addition to promoting best practices and tips for cooking beef has all been enhanced though in these modern times. McMillon says the best way to finds this sort of information is by visiting the Checkoff’s “Beef. It’s What’s for Dinner” website - a one stop shop for all your beef information.

For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.



Ron Hays visits with Becca McMillan of the Oklahoma Beef Council
right-click to download mp3


WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Governor Stitt Announces the Addition of Four More Counties to Disaster Declaration for May Flooding and Storms  Fri, 16 Aug 2019 15:27:08 CDT
  • Friday Market Wrap-Up with Justin Lewis  Fri, 16 Aug 2019 13:57:18 CDT
  • Friday Afternoon Market Wrap-Up with Carson Horn  Fri, 16 Aug 2019 13:25:08 CDT
  • State Wheat Breeder Brett Carver Shares Vision for the Future of OSU’s Wheat Improvement Program  Fri, 16 Aug 2019 10:37:43 CDT
  • Bakery Technician Adrian "Ady" Redondo Joins U.S. Wheat Associates Team in South Asia  Fri, 16 Aug 2019 10:34:19 CDT
  • TCFA Feedyard Programs Recognized by Leading Beef Sustainability Group   Fri, 16 Aug 2019 09:57:34 CDT
  • OKFB Encourages Ag Leaders to Participate in "Read an Accurate Ag Book Day" on September 6th  Fri, 16 Aug 2019 09:54:30 CDT
  • GIPSA Rule Resurfaces as DOJ Orders Formal Rulemaking Process – NCBA Fighting for Common Sense Solution  Fri, 16 Aug 2019 09:42:38 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com

    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.