Checking In on the Beef Checkoff-Why the Checkoff’s Been Working Moms Best Friend for 30 YearsWed, 07 Nov 2018 22:18:03 CST
Checking In on the Beef Checkoff is a regular series the Radio Oklahoma Ag Network and the Oklahoma Farm Report is proud to offer in partnership with the Oklahoma Beef Council. Over the next several weeks, we invite you to join us as we highlight some of the efforts being undertaken by the Beef Checkoff to promote beef on behalf of producers. This week, Becca McMillon, a beef producer from southern Oklahoma, joins us to share how the Beef Checkoff helps busy moms like herself keep beef on the table for their families. Listen to McMillon speak with Radio Oklahoma Ag Network Farm Director Ron Hays about this topic, by clicking or tapping the LISTEN BAR below at the bottom of the page.
For many people, grilling up a steak can be the highlight of their weekend. It is simple and easy to prepare and most importantly - it is delicious. However, given beef’s versatility, the Beef Checkoff has invested heavily into its product development churning out countless recipes designed to bring out the best in beef and pair it in creative ways with other food favorites and staples. According to McMillon, this investment is all consumer driven.
“We try to listen to what our consumers want and through the years, they have wanted meals that fit their lifestyles as well as current tastes and trends,” she said. “I can relate as the mother of an 8-year-old and a rancher’s wife. I want a meal that’s fast and tasty.”
The Checkoff program has made recipe development a priority since its inception in the mid-1980s and has continued that tradition to today. The process of sharing those recipes in addition to promoting best practices and tips for cooking beef has all been enhanced though in these modern times. McMillon says the best way to finds this sort of information is by visiting the Checkoff’s “Beef. It’s What’s for Dinner” website - a one stop shop for all your beef information.
For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.
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