Checking in on the Beef Checkoff- OK Beef Council Steven Adams Promo Videos Win at Film FestivalWed, 20 Feb 2019 16:01:40 CST
In this week’s edition of Checking In on the Beef Checkoff - Radio Oklahoma Ag Network Farm Director Ron Hays is joined by Heather Buckmaster, executive director of the Oklahoma Beef Council. During their visit, Buckmaster talked about the latest promotional efforts of the OBC in cooperation with Steven Adams of the Oklahoma City Thunder. Listen to Buckmaster and Hays full conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.
This past September, the OBC launched a new series of videos featuring Thunder Center Steven Adams and how beef fuels his game. According to Buckmaster, the videos were produced to share the story of beef, Oklahoma’s farm and ranch families and to educate the consuming public about beef production and nutrition. The videos were disseminated strategically through the OBC’s social media channels to drive audiences to the organization’s website. In just three months after their debut, the videos were viewed 640,000 times. The OBC Facebook page alone garnered over 1 million impressions for beef in the same time period.
“The videos have had an incredible response,” Buckmaster remarked. “We’re very thrilled with the results.”
Earlier this year during the 2019 Cattle Industry Convention, the videos competed in the Federation of State Beef Councils’ first-ever Film Festival and ended up winning two of the four categories. Buckmaster encourages everyone to visit the Oklahoma Beef Checkoff’s Facebook page or YouTube channel to check out these videos and judge them for themselves.
For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.
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