Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   

Agricultural News


Checking in on the Beef Checkoff - What's the Checkoff Done for You Lately? Click Here, Find Out

Mon, 25 Mar 2019 15:00:22 CDT

Checking in on the Beef Checkoff - What's the Checkoff Done for You Lately? Click Here, Find Out


In this week’s edition of Checking In on the Beef Checkoff - Radio Oklahoma Ag Network Farm Director Ron Hays is joined by Heather Buckmaster, executive director of the Oklahoma Beef Council. During their visit, Buckmaster talked about producers’ investment in the Beef Checkoff’s latest promotional efforts and how they can learn more about all that the Checkoff has undertaken on behalf of the beef cattle industry. Listen to Buckmaster and Hays full conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.



For over 25 years, the Beef. It’s What’s for Dinner brand has driven consumer demand for US beef. In 2018, the brand was relaunched to introduce a new a growing generation to beef, highlighting its unbeatable taste, quality production and sheer nutritional strength. According to Buckmaster, the campaign resulted in a 96 percent increase in the number of visits to the Beef. It’s What’s for Dinner website. Additionally, the campaign facilitated approximately 160 million consumer touchpoints exposing consumers to positive messages about beef and garnered more than 60 million views of all promotional videos produced by the Checkoff. Buckmaster points out that these are only the national numbers, not specific to the tremendous success of individual campaigns led by state checkoffs like that in Oklahoma. But, it gives us an idea of the scope of this campaign’s overall success - and helps producers understand that impact they have had as contributors. Buckmaster says it is something producers should and want to be aware of.


“Producers are looking for more information and we want them to look for more information about National Beef Checkoff efforts,” she said, directing those interested to that information’s source. “We hope they are very pleased with the efforts in FY2018.”



Click here to visit drivingdemandforbeef.com to learn more about the Checkoff’s recent efforts by reviewing the FY2018 Annual Report, or for more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.




   




   

Listen to Buckmaster and Hays full conversation by clicking or tapping the LISTEN BAR below.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • AFBF Leads 135 Farm Groups in Asking President Trump, Congress to Give Farmers Disaster Relief  Fri, 19 Apr 2019 13:39:42 CDT
  • Oklahoma State FSA Director Scott Biggs Contends on Farms and Ranches, Every Day Is Earth Day   Fri, 19 Apr 2019 13:35:34 CDT
  • Ag Banks Make Adjustments as Lending Remains Elevated, According to the Federal Reserve Bank  Fri, 19 Apr 2019 13:23:54 CDT
  • U.S. Grains Council Supports World Trade Organization Report Finding China Misused Corn TRQ  Fri, 19 Apr 2019 13:15:57 CDT
  • Check Out Your 2019 Southeast Area Star in Agribusiness, Colten Spears of the Atoka FFA Chapter  Fri, 19 Apr 2019 13:31:19 CDT
  • Kim Anderson Says Price Forecasts Not Great for Commodities Even Though the Weather Forecast Is  Fri, 19 Apr 2019 13:08:19 CDT
  • OKFB's Ron Justice Monitors Progress of Concerning Water Bills as Important Deadline Approaches  Fri, 19 Apr 2019 12:49:53 CDT
  • Cattle on Feed Up 2% - OSU's Derrell Peel Breaks Down the Numbers in this Month's USDA Report  Fri, 19 Apr 2019 11:00:38 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Herbs Herb Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment AFR Insurance Oklahoma City Farm Show Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.