Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
    
   
   
   
   
   

Agricultural News


It’s Been Said That Increased Marbling is Good For All Sectors, Let's Get a Packer's View

Wed, 06 Mar 2019 00:07:09 CST

It’s Been Said That Increased Marbling is Good For All Sectors, Let's Get a Packer's View
It’s been said that increased marbling is good for all sectors, but what say those who work in the space where supply and demand meet?


Sharply increasing quality grades? It’s not a new headline, but it’s a good problem to have, says one Kansas packer.


“The grade has improved a lot. I’ve been with National for twelve years and you know we went from grading probably 45% to almost 85% Choice now. So, it has improved but it hasn’t changed our focus. We still look for the high Choice, Prime, quality black-hided kind of cattle,” says Chad Barker, Vice President of Procurement, National Beef.


To watch a short video clip featuring Chad Barker, discussing how close we may come to 100% Choice beef - click or tap the PLAYBOX in the window, below.





The more of those they buy, the more quality-minded customers they can serve. National Beef has built its business model around that.


“We’ve always been a value-added kind of company and those cattle have always worked well for us,” claims Barker.


“The quality has improved so quickly, it’s hard to imagine, and I think we will see the same kind of improvement over the next four or five years that we’ve seen in the last five," he said. "But after that we’ll be at almost 100% Choice—which would be fabulous—then we will probably focus on some of the yield grade and soundness and quality kind of cattle that we still look for, that can make the haul and convert well and do good for feedyards and for packers."


The higher grades present opportunities to move Choice customers up to Prime, and retailers to dedicate ad space to the higher quality meat.


“The ranchers and the feedlots have accomplished so much improving the Choice, I feel like Prime is our next big opportunity as an industry. Hopefully, we can balance it with the supply and grow the demand for it as the supply grows. We’ve went from 1% to averaging maybe 5% Prime on a weekly basis, and at those levels you can start having guys feature it and expect to get it and hopefully build the business to grow along with the cow-calf guys and the feed lots that are producing for us,” Barker stated.


Other opportunities lie in the niche programs, like natural. Barker says that business is steady, and they are working to maximize the amount of each natural carcass marketed into that program.


Source: Certified Angus Beef


   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, February 21, 2020  Fri, 21 Feb 2020 16:26:48 CST
  • Friday, February 21, 2020 Market Wrap-Up with Justin Lewis  Fri, 21 Feb 2020 14:46:56 CST
  • OKFB Women's Leadership Committee Coming Up Wednesday Feb 26th   Fri, 21 Feb 2020 10:46:53 CST
  • ASF Virus Can Stay Infectious Much Longer than Originally Thought  Fri, 21 Feb 2020 10:21:46 CST
  • FoodChain ID Named Official Certification Body of the U.S. Hemp Authority   Fri, 21 Feb 2020 10:16:55 CST
  • Don Close on the Impact of More Dairy Calves for Beef Consumption   Fri, 21 Feb 2020 09:23:22 CST
  • American Hereford Association Announces New Opportunities for 2020  Fri, 21 Feb 2020 11:46:46 CST
  • Consolidated Beef Producers, Bruce Cobb takes Role at Certified Angus Beef   Fri, 21 Feb 2020 09:14:41 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma City Farm Show KIS FUTURES, INC. Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2020 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.