Agricultural News
Oklahoma Cattlemen's Association 67th Annual Convention & Trade Show Returns to Norman - July 19 and 20
Tue, 18 Jun 2019 12:02:39 CDT
Coming up about a month from now, the Oklahoma Cattlemen's Association will host the 2019 edition of its State Convention and Trade Show. This two-day event, entitled Building Momentum, will return to the Embassy Suites in Norman on Friday and Saturday July 19 and 20. Radio Oklahoma Ag Network Farm Director Ron Hays sat down recently with OCA Executive Vice President Michael Kelsey to discuss all that is on tap this year for members in attendance. You can listen to their complete conversation by clicking or tapping the LISTEN BAR below at the bottom of the page.
"We're really excited. The convention is a great time for cattle producers across the state to come together, socialize, network and also," Kelsey said, "talk about important things that are going on within our industry."
This year, the OCA has invited Gregg Doud, Chief Agricultural Negotiator in the Office of the United States Trade Representative, to join them at convention this year and share some of his insights into the current trade situation. His ability to appear has not yet been confirmed and neither has Governor Stitt's. But, among other expected guests, Lt. Governor Matt Pinnell will be there to emcee the annual OCA Awards Banquet.
In addition to another great trade show, which this year features a new Learning Lounge for brief but intensive informational sessions, the convention will also offer attendees a chance to take advantage of several production-oriented learning sessions during the Cattlemen's College series that will take place throughout the event. Plus, members will also hear from several of OCA's working task forces and have the chance to discuss policy issues important to the industry.
Among those topics to be discussed, Kesley says members will be updated on the Voluntary Labelling initiative that has been undertaken to explore the opportunities and challenges of establishing an Oklahoma Beef Label. Another committee will share its ideas on brand registry and inspection. And in regard to policy, Kelsey will share the outcomes and achievements of this past Legislative Session that adjourned last month. Chief among those accomplishments, Kelsey says he is excited to inform members of the association's successful efforts in legally protecting the beef industry's nomenclature here in the state which will prevent "fake meat" products from engaging in marketing tactics that play off of conventionally raised meat's existing brand equity. Kelsey adds that any new business or ideas members have in regard to new policy is encouraged to be presented at convention as well.
You can learn more about the agenda for this year's convention and how to get registered, by clicking over to the OCA website or by clicking or tapping the LISTEN BAR below to hear Kelsey's full conversation with Hays.
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