Ben Weinheimer says U.S. Roundtable For Sustainable Beef Benefits Entire Cattle IndustryFri, 28 Feb 2020 08:09:00 CST
In today's Beef Buzz, Radio Oklahoma Ag Network Farm Director, Ron Hays, talks with Ben Weinheimer, Vice President of the Texas Cattle Feeders Association, and Chairman of the U.S. Roundtable for Sustainable Beef.
He said the TCFA has always had a desire to show other parts of the beef industry and consumers that the feedlot industry and the entire beef industry chain, has a great sustainability story.
"It's been a focus of ours for many years," Weinheimer said. "A tremendous amount of progress has been made."
Last year the roundtable completed its framework on how to help the various segments of the industry shape the sustainability conversation.
Weinheimer said it gives individual operations the tools and resources to explain how they contribute to the efficient and sustainable cattle and beef production system we have today.
The beef industry official has a message for roundtable opponents: "This is about the entire beef industry," he said.
He added the organizations involved in the roundtable have as much interest in keeping cattle on the rangelands as we do.
"There is a lot of common interest for the good of the industry," he said. In the future, they will focus on helping everyone tell their story in a proactive way.
Click on the LISTEN BAR below to hear the complete interview with Ben Weinheimer as he talks with Ron Hays.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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