Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Differentiating the Value of Feeder Cattle

Tue, 23 Feb 2021 11:29:43 CST

Differentiating the Value of Feeder Cattle Traditionally, cow-calf producers have found themselves without a way to differentiate their product. Today, that’s not the case. A revolutionary shift from commodity-based marketing to value-based marketing is happening, and it is good news for cattlemen.

“We consider this a revolution in marketing because every other sector of the business understood the value of genetics and differentiating their product based on those specifications,” says Troy Marshall, director of commercial industry relations at the American Angus Association. “Here is an opportunity for the cow-calf producer to participate in value-based marketing.”

During the Angus University “Revolutionary Marketing” webinar hosted Tuesday, Feb. 16, Marshall shared that cattleman have invested in good genetics and now is the time they can stand out in the marketplace. Commercial cattlemen can capture the value created by exceptional management and genetics they put into their cattle. For seedstock producers, he also shared how the AngusLinkSM program can serve as a customer service tool that benefits their commercial customers.

AngusLink is the umbrella program that covers the genetic merit scorecard, U.S. Department of Agriculture Process Verified Programs and the Global Animal Partnership (GAP) certification. Depending on operational goals, producers can get paid for the work they are already doing by enrolling and earning market access and market flexibility.

As this revolution builds steam, the “network effect” will continue to be greater the more people get on board. Marshall believes that participating gives producers the opportunity to improve their operations and truly make a difference in the industry.

Revolutionary Marketing was the latest in a series of Angus University webinars, conducted monthly by the Association, designed to sharpen the skills of cattle producers. Angus University provides education and resources to cattlemen in all segments of the beef industry, including American Angus Association members. To learn more visit www.angus.org/university/. All past webinars are recorded and available to view at: http://bit.ly/auplaylist.



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Monday, March 1, 2021 Market Wrap-Up with Justin Lewis  Mon, 01 Mar 2021 15:53:42 CST
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m, Monday, March 1 2021  Mon, 01 Mar 2021 15:02:38 CST
  • 12 House Ways & Means Members Call on Treasury to Withdraw Section 199A Rules for Farmer Co-ops  Mon, 01 Mar 2021 12:35:17 CST
  • Optimism in Beef Industry Fueled by Strong Demand with Higher Prices Anticipated  Mon, 01 Mar 2021 11:46:22 CST
  • Dr. Derrell Peel on the U.S. Beef Export Situation and Update   Mon, 01 Mar 2021 11:39:16 CST
  • Governor Still Appoints Shelley Paulk to OK Tax Commission   Mon, 01 Mar 2021 11:31:54 CST
  • The Victor Ranch Receives Oklahoma Leopold Conservation Award  Mon, 01 Mar 2021 09:24:30 CST
  • USDA Announces Dr. Dewayne Goldmon as Senior Advisor, Racial Equity, and Andy Green as Senior Advisor, Fair and Competitive Markets  Mon, 01 Mar 2021 09:20:56 CST

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

    Our Road to Rural Prosperity sponsors!


    Search OklahomaFarmReport.com

    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.