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Agricultural News

New CBB Vice President and Oklahoma Rancher Jimmy Taylor on the Future of the Cattle Industry

Thu, 03 Feb 2022 18:00:07 CST

New CBB Vice President and Oklahoma Rancher Jimmy Taylor on the Future of the Cattle Industry As the Cattle Industry Convention and National Cattlemen's Beef Association Tradeshow wraps up in Houston, Texas, the torches of leadership are passed to newly elected chairmen and women. Ron Hays, the senior reporter for the Oklahoma Farm Report, spoke with Jimmy Taylor, Cheyenne, Okla. cattle rancher and the new vice-chairman of the Cattlemen's Beef Promotion and Research Board (CBB), about how the CBB serves cattlemen and women.

"The beef industry has been very good to myself and my family," Taylor said. "By being part of this organization, I have got the chance to give back to the industry."

Taylor was elected by 101 of his peers to help lead the Beef Board. Overseeing the $1-per-head collection on all cattle sold in the U.S. and $1-per-head equivalent on imported cattle, beef and beef products is just one of the responsibilities of the board.

"To be honored in such a way is very humbling," Taylor said.

The CBB also oversees the funding for the Issues Management Team, which Taylor credits for being on duty 24/7 and ready to handle any crisis that comes the beef industry's way.

"If misinformation comes out about our industry or we have (something like) a (Bovine Spongiform Encephalopathy) outbreak, they are on top of it," Taylor said. "If the misinformation is allowed to run freely, it can do a lot of damage."

Looking ahead, Taylor said the same team is integral when it comes to helping the industry become more sustainable.

"(Sustainability is) especially among our consumers," Taylor said. "The people who buy our product want to know more and more where their food comes from, who raised it and was it raised humanely and safely."

Telling cattlemen and women's stories is a great way to show consumers that beef is a safe, nutritious protein option that is not the climate-polluter it has been made out to be.

Hit the LISTEN BAR below to hear Ron Hays and CBB Vice President Jimmy Taylor as they talk about Taylor's new role and what is on his radar for the industry's future.

Our coverage on the Oklahoma Farm Report of the 2022 Cattle Industry Convention and the NCBA Trade show is sponsored by Performance Beef from Zoetis. Performance Beef simplifies feed, performance and health data collection, without double data entry or complicated software. Track feed, generate real-time closeout reports, create accurate invoices, record health data at the chute, in the pen or pasture; or analyze performance trends - all in one place with ease. Try the app for yourself by clicking here.



Listen to Ron's conversation with Jimmy here.
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