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Agricultural News


Beef It's What's for Dinner 300 Has Beef in the Spotlight Before, During and After the Race

Sun, 20 Feb 2022 06:36:56 CST

Beef It's What's for Dinner 300 Has Beef in the Spotlight Before, During and After the Race Austin Hill was first to the checkered flag, and the beef, as he won the 41st season-opening race for the NASCAR Xfinity Series the Beef. It's What's For Dinner.® 300. For the second year the Federation of State Beef Councils, on behalf of the Beef Checkoff, partnered with the Daytona International Speedway to sponsor the race one day ahead of the legendary DAYTONA 500.


"From the shared emphasis on family values and legacies in both racing and cattle farming and ranching, to the love of beef on the grill, beef and NASCAR just make sense," said Brad Hastings, 2022 National Cattlemen's Beef Association Federation Division Chair. "The partnership also provided an opportunity for the Beef. It's What's For Dinner. brand to be back on TV, reaching younger and increasingly diverse NASCAR fans across the nation."


Ahead of race day- In the lead up to the Beef. It's What's for Dinner. 300, held during Speedweek at Daytona International Speedway, the Oklahoma Beef Council and Florida Beef Council teamed up to show NASCAR Cup Series Driver #7, Corey LaJoie, life on the ranch.


Kempfer Cattle Company in Central Florida was the gracious host who showed Corey all about driving cattle on the ranch slow and gentle, a little change for a NASCAR driver.   Corey tried a bit of dummy-roping and enjoyed a great steak cooked on a cowboy campfire.


According to Corey, "I loved the experience of meeting the Kempfers and spending time on the ranch. Ranching and racing are both generational family endeavors and we are proud of what we do."


You can watch the video by clicking on the play button in the video box below





On race day- it's past Chairman of the Federation of the State Beef Councils, Clay Burtrum of Stillwater who was on ESPN with Marty and McGee showcasing beef. The picture above is of Chef Robert Hale with the Texas Beef Council, Ryan McGee, Clay and Marty Smith (he's the one chomping down on a tomahawk steak.)


Also- Days before drivers took to the track, beef was in the spotlight on local TV and radio stations across the country as seven-time burger bash champion and celebrity chef Josh Capon shared race day recipes. Whether tailgating or homegating, Capon's Southwestern Sliders, Bacon and Onion Jam Sliders, and Shaved Filet Mignon Lettuce Cups are sure to get fans to victory lane this season.



The race wasn't the only competition that got fans excited about beef. Chefs Lamar Moore, Jennifer Carroll, and Ryan Clark battled it out on the grill during the Checkoff-funded Beef. It's What's For Dinner.® 300 cookoff judged by Chef Josh Capon and World Champion Pitmaster Lee Ann Whippen. While Chef Lamar Moore with their Beef Tenderloin with Cheesy Grits and Chimichurri and Chef Ryan Clark with their Flank Steak 'Street Corn' Skewers made for delicious competitors, Chef Jennifer Carroll came out in front with Berbere Beef Kebabs.



Throughout the week, the Beef. It's What's For Dinner. midway tent was a fan favorite. Free race day sliders, fans testing their skills on roping dummies, and an interactive social media photo booth provided the ultimate beef experience. Additionally, campers and tailgaters sported signs showing they were grilling beef and in return, were surprised with beef merchandise such as hats, shirts, and bags.



Finally, the Beef. It's What's For Dinner. brand was also showcased in advertising during the race on Fox Sports 1, on the racetrack big screen and on signage throughout the Daytona International Speedway property. That included the Day at the Ranch video, which was played multiple times on the big screen and broadcast throughout the suites and fan zone.




   

 

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