Educational Opportunities Enhance Cattle Industry Convention Experience

Wed, 19 Oct 2022 10:15:18 CDT

Educational Opportunities Enhance Cattle Industry Convention Experience

Register Today for 30th Annual Cattlemen’s College

Make plans to attend the 30th annual Cattlemen’s College, sponsored by Zoetis, which precedes the 2023 Cattle Industry Convention & NCBA Trade Show, Feb. 1-3, in New Orleans. This premier education experience draws more than 1,000 attendees every year, and includes two days of learning, idea sharing and networking.

Cattlemen’s College begins Tuesday, Jan. 31 with trending hot topics, the latest in grazing as well as live cattle handling demonstrations. The day’s activities conclude with an evening reception offering an opportunity for everyone to gather with friends and reconnect.

There are 18 sessions and six educational tracks to choose from on Wednesday including reproduction technology, herd health, practical nutrition management, better beef business, sustainable grazing and the latest in genetics. The event concludes with a keynote presentation from Ray Starling, executive advisor for Aimpoint Research.

Prior to joining the North Carolina Chamber of Commerce as general counsel, Starling served as the Chief of Staff to U.S. Secretary of Agriculture Sonny Perdue where he coordinated execution of the Secretary's policy agenda for the U.S. Department of Agriculture. Starling focused on regulatory and deregulatory initiatives and acted as a point of contact for stakeholders throughout agriculture and rural communities. He also served as a principal agriculture advisor to the President of the United States at the White House, chief of staff, lead agriculture advisor, and chief counsel for U.S. Senator Thom Tillis, and general counsel when Tillis was Speaker of the House in the North Carolina legislature.

Each year, the Cattlemen’s College agenda is developed based on feedback from producers, and their comments drive the program. One past attendee reflected that, “Cattlemen's College was extremely informative, and I valued the information greatly. I also had a great time at the social events and was able to meet fellow cattle producers from across the country and share experiences."

Cattlemen’s College sessions feature industry leaders tackling innovative topics. Attendees can look forward to hearing about advocacy in action from panelists Brandi Buzzard Frobrose, Debbie Lyons-Blythe and Carrie Mess; learning about the economic benefits of grazing from Myriah Johnson, PhD, Farm Credit Services; understanding cattle behavior with Dean Fish, PhD, and Lily Edwards-Callaway, PhD; experiencing the “Hundred Dollar Difference” with Dusty Abney, PhD, Cargill Animal Nutrition; and learning factors impacting commercial bull selection decisions from Troy Rowan, PhD, University of Tennessee.

With so much information presented, it is nearly impossible to experience all Cattlemen’s College has to offer in person. To make it easier to access content, all sessions will be recorded and available for registered attendees to watch at any time in the future. To register, select the Education Package, which offers the best value and combines admission to the convention and Cattlemen’s College. For more information, visit

Cattle producers attending Cattlemen’s College are eligible for reimbursement through the Rancher Resilience Grant. To apply for a grant to cover registration costs and two nights hotel, visit


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