Performance Beef by Zoetis Offers Cattle Producers Simplified Management Tools

Listen to Ron Hays talk with Emma Coffman about Performance Beef by Zoetis.

At the 2023 Cattle Industry Convention, Senior Farm and Ranch Broadcaster, Ron Hays, sat down with West Texas Area Growth Manager for Performance Livestock Analytics, Emma Coffman, to talk about Performance Beef by Zoetis.

The 2023 Cattle Industry Convention coverage is being powered by Performance Ranch, a part of Zoetis, and by Farm Data Services located in Stillwater, Oklahoma.

Performance Beef is a fully automated feeding and management tracking system. The program is a cattle management software that’s easy to use and allows producers to simplify feeding, performance, and health data recording.

“What is really cool about this program is, it is not only usable at the feed yard, but also if you are backgrounding cattle, if you are doing any sort of custom feeders, basically if you are feeding cattle at all, it is to really help you manage and keep up with all of your input costs, as well as timely closeouts and also tracking your animal health progressions, so that way you can make better management decisions in purchasing or keeping what you feed out down the road,” Coffman said.

Performance Beef is available on an app, and it is web-based, Coffman said, to allow producers to make management decisions regardless of their location.

“You can log on at any time, and in real-time and see not only what is going on with your herd or who is feeding and by how accurate you are with that feeding regiment, but then also you can make any sort of pen switches or added medical cost even if you are nowhere near your operation,” Coffman said. “That flexibility is a big takeaway of what our producers really seem to like when they get onto the program.”

Currently, Coffman said the main users of Performance Beef are backgrounders and feeders, but there are also cow-calf operators and more who also utilize the program.

The program is really flexible, Coffman said, allowing producers to enter their information into the system to fit with what they aim to track.

“We are really excited for more products coming down the road such as Performance Ranch, but for the time-being, the Performance Beef- we can customize that program to usually fit most operations,” Coffman said.

To learn more about the Performance Beef program, Coffman said individuals can contact her at 806-500-1162 or visit the Performance Livestock Analytics website to request a demo.

“One of us growth managers or inside sales will set up a meeting, and we will do a face-to-face or online zoom call type of meeting, and we see if the program is a good fit for you,” Coffman said.

The program provides two different options, Coffman said, the first being a month-to-month payment, and the second option being a whole year upfront payment.

“If you are a custom feeder that maybe at certain times during the season you don’t have cattle on feed, we offer flexible programs with that,” Coffman said.

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