Annual fund campaign encourages 1,000 donors to continue the Angus legacy in 2023.
The Angus Foundation recently announced a new challenge for its supporters: 1,000 donations to the Legacy Built campaign by December 31, 2023. With 2023 marking 150 years since the arrival of the Angus breed in the United States, the Foundation launched the campaign to celebrate the significant milestone. The campaign asks donors to pledge $150 to sustain the breed’s legacy. The Foundation will kick off the challenge on May 17, the date of the breed’s arrival in 1873.
Since 2021, May 17 has been celebrated as Angus Day of Giving, commemorating the day Scottish Angus breeder George Grant brought the first Angus bulls to the prairies of Victoria, Kansas. Grant came to America with the dream to build a legacy — a legacy that went on to make a lasting impression on the beef industry. When crossed with the Texas longhorn cows native to the plains, the bulls sired calves well-suited to the region. These results demonstrated the Angus breed’s initial value in the United States. The legacy is still being built 150 years later through the Angus Foundation. This year, Angus Day of Giving will mark the starting point of the Foundation’s goal of 1,000 Legacy Built campaign donations.
“We’re bringing this challenge to the Angus family because we know they understand the importance of sustaining the Angus legacy for the next 150 years,” said Jaclyn Boester, Angus Foundation executive director. “With a $150 gift, donors ensure we can continue building a bright future through the Foundation’s mission of advancing Angus education, youth and research.”
Whether it’s a one-time donation on May 17 or designated as an annual or monthly occurrence, donors can contribute to sustaining the breed’s legacy. Donations are earmarked to the Angus Fund, which uses unrestricted funds to support a multitude of American Angus Association® programs.
“If we can rise to the challenge of 1,000 donations to the Legacy Built campaign in 2023, that’s $150,000 to support the Angus Fund,” Boester said. “Those dollars will sustain the Angus legacy our breeders have built for the past 150 years.
To participate in the Legacy Built campaign, donations can be made online at bit.ly/ALegacyBuilt, mailed via check or even pledged at Angus events like the National Junior Angus Show or Angus Convention. For more details, contact Jaclyn Boester at JBoester@Angus.org.