Beltway Beef Podcast: Animal Rights Activists Attack the Beef Checkoff

Each week, Beltway Beef brings you the latest policy news affecting the U.S. cattle and beef industry. Hear from subject-matter experts, producers, and industry leaders on the topics that impact the business viability of farms and ranches across the country.

On this episode, NCBA CEO Colin Woodall joins to discuss the animal rights activist groups that are attacking the Beef Checkoff through the deceptively titled “Opportunities for Fairness in Farming” or OFF Act. Despite false claims from proponents of the OFF Act, the Beef Checkoff is strongly supported by cattle producers, is producer-led, and receives robust oversight from the Cattlemen’s Beef Board and the U.S. Department of Agriculture. Woodall also explains how the checkoff supports producers’ livelihoods and strengthens the cattle industry as a whole.