During the first weekend in August, Certified Angus Beef took center stage at the Pro Football Hall of Fame Enshrinement Festival. From the Enshrinees’ Gold Jacket Dinner to the Class of 2024 Unscripted & Tailgate, the brand not only celebrated football’s greatest, but continued to elevate beef as the choice for premium experiences.
At the Enshrinees’ Gold Jacket Dinner, Certified Angus Beef ® filet was served up among NFL legends. Then the Class of 2024 Unscripted & Tailgate brought 1,500 football fans the ultimate game day experience, with CAB leading the charge through mouthwatering bulgogi hoagies, kabobs, frankfurters and more.
A highlight from the week’s events was Virginia Angus rancher, Chuck Grove, past American Angus Association president and CAB board member, connecting the audience to the heart of our brand. His presence wasn’t just significant because of his deep roots in the beef industry but also from his connection to the NFL through his son’s career with the Oakland Raiders and Miami Dolphins.
“I know firsthand the dedication it takes to not only compete in the NFL, but to truly stand out and be enshrined into the Pro Football Hall of Fame,” Grove shared on the main stage for the Gold Jacket Dinner. “Your commitment to the game is not unlike the commitment it takes to raise the best beef you’ll enjoy tonight.”
This exposure doesn’t just look good—it works. By showcasing the best beef at a world-class event, we amplified the demand for CAB. When consumers see the brand at such prestigious events, it reinforces their trust in choosing us during their next grocery store trip. This increased brand recognition directly benefits you, creating more opportunities and sustaining demand for the high-quality beef you produce.
