The Center for Beef Advocacy (CBA), funded by the Beef Checkoff, invites you to the next installment of the Building Better Webinar Series on April 3 from noon–1:00 p.m. MST.
Join us for “Advocacy in the Age of Data: Building Better Consumer Connections”, featuring David Friedlander, Sr. Director of Market Research. This exclusive webinar will explore how consumer engagement data can help beef advocates build stronger, more impactful connections.
As an MBA graduate and beef advocate, this Beef Checkoff-funded webinar is designed just for you. Register today!
Join our upcoming webinar with David Friedlander, a key member of the National Cattlemen’s Beef Association Scientific Affairs team, specializing in market intelligence and consumer insights.
David has over 20 years of experience in developing, supporting, and enhancing national and global brands. He is currently serving as Senior Director at the National Cattlemen’s Beef Association. He is a thought leader in understanding consumer behavior and the key drivers of beef consumption.
Prior to his role at NCBA, David worked with a number of media companies ranging from WWE to National Geographic Partners. In his various leadership roles, he leveraged his consumer insights to understand current and potential audiences, grow market share, and increase revenue. Milestones included:
· Global marketplace, native-language audience segmentation
· National Geographic newsstand testing using biometric feedback
· On-air, print, and digital best practices
· Test/enhance Anthony Bourdain’s travel app for on-air and online content David grew up in Northern Virginia where he graduated from Marymount University with a degree in Business Administration. David and his wife, Kelly, currently reside in Westminster, Colorado. Their recently married son, Eric, currently serves in the Navy band and is stationed in Jacksonville, Florida. When David and Kelly are not on the hiking or biking trails, you can find them enjoying a meal with nearby friends.
Register for this exclusive webinar, ideal for MBA graduates and beef advocates, on April 3rd from noon-1:00 p.m. MST.
