Beef producers are under increasing pressure to produce more with less, all while meeting the ultimate demand of the consumer. How can farmers and ranchers balance these pressures that often feel contradictory? This question and much more will be discussed at Fall Focus 2025 in Columbia, MO, August 22-26. The American Simmental Association and Missouri Simmental Association will co-host the interactive, educational event, which will include tours, networking, and education. The event is completely free to attend, but registration is required for planning.
Friday, August 22, will include several sessions at the University of Missouri (Mizzou) campus. Industry experts and scientists will cover topics including fescue tolerance, beef on dairy, beef packing, and seedstock marketing at the Trowbridge Livestock Center. In the afternoon, attendees will have the option to visit Rocheport, MO, or take a tour of the Cattle Visions facility. The day will close with a dinner at the Warm Springs Ranch, which is the official breeding farm of the Budweiser Clydesdales.
Saturday, August 23, attendees will reconvene at the Hilton Garden Inn for a day-long educational symposium. The morning sessions will focus on cow efficiency and navigating the future demands of beef production. The International Genetic Solutions (IGS) team will share about new trait development, and in the afternoon, tools for reproductive and genetic success will be discussed.
The event will also include an ASA Board of Trustees meeting August 24-26, which is open to participants and will include several opportunities to ask questions and share feedback.
Registration for Fall Focus 2025 is free, but required for planning. To see the whole schedule and learn more, head to fallfocus.org, or pick up the July/August issue of the Register magazine.
Founded in 1968, the American Simmental Association is headquartered in Bozeman, MT. ASA is committed to leveraging technology, education, and collaboration to accelerate genetic profitability for the beef industry. In keeping with its commitment, ASA, along with its partners, formed International Genetic Solutions — the world’s largest genetic evaluation of beef cattle. Learn more at www.simmental.org.
