Earth Day

Not only is beef delicious and nutritious, but the beef industry continues to implement numerous proven sustainability practices throughout each and every step of the “pasture-to-plate” process that contributes to the way beef is responsibly raised today. Though the path to sustainability is never complete. It is a continuous journey being carried out by farmers and ranchers responsible for raising and supplying beef to the U.S. and across the world.

This month sustainability will be on the minds of consumers as we celebrate Earth Day. We need your help sharing the beef sustainability story so that consumers continue to feel good knowing farmers and ranchers are committed to continued improvement and innovation and to producing high-quality, sustainable beef for generations to come.

Take Action this Month!

To the beef community, sustainability comprises much more than environmental considerations. Today, a sustainable food supply balances efficient production with environmental, social and economic impacts. This month we invite you to share about all aspects of beef sustainability as we approach Earth Day. Read more below to get ideas on how to share about the three pillars and more this month!

• Showcase one of these unique sustainability stories and the impact they are making in their local communities
• Highlight how you help to enhance natural resources, ecosystem services and ecological health through your daily efforts on your farm/ranch

Share how beef fits into a healthy, sustainable diet and how we raise more beef with fewer cattle