The Red Angus Association of America has launched a new supply chain initiative in collaboration with Breedr, a livestock management technology platform. For producers participating in RAAA’s Angus Access marketing program, this collaboration offers real-time, data-driven tools to improve cattle traceability, meeting market access requirements and enhancing the value of Red Angus cattle.
Breedr’s cattle management platform enables digital tracking of individual animals from ranch to rail. By investing in this innovative supply chain tool, RAAA is enabling Red Angus genetics to connect more seamlessly with verified beef programs, giving producers greater access to the branded beef marketplace and advancing Red Angus cattle within the beef industry.
“Partnering with the Red Angus Association of America is a natural extension of Breedr’s commitment to supporting ranchers with modern tools that drive value, profitability and sustainability,” said Ian Wheal, founder and CEO of Breedr. “Combining Breedr’s data-driven insights and analytics with RAAA’s trusted Angus Access program empowers Red Angus producers and increases collaboration across the beef supply chain.”
Participation in the platform is opt-in and entirely voluntary. Producers who enroll in Angus Access can access Breedr’s user-friendly and secure system to organize herd data, generate carcass feedback and connect quality cattle with value-based marketing programs, all without disrupting existing workflows. By combining digital infrastructure with national marketing access, this effort makes Angus Access more valuable than ever for cattle producers.
“Breedr gives mid-sized producers like me a way to organize herd data without adding cost or complexity,” said Tony Ballinger, RAAA first vice president. “We’re excited to see this system link our producers’ high-quality feeder calves to the right buyers and, ultimately, the consumer. This will support consistent, high-quality beef supply chains across the commercial and seedstock sectors.”
This collaboration and strategic investment by RAAA establish the groundwork for stronger connections between producers, feeders, processors and retail-facing programs, with all data remaining the property of producers and the Association.
To enroll in RAAA’s value-added programs, contact tags@redangus.org or call 940-477-4593. For more information on Red Angus and upcoming RAAA events, visit
The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. RAAA provides commercial producers with objectively described cattle by implementing new technologies and using scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit www.RedAngus.org.
About Breedr
Breedr is the ag tech company pioneering a new era of connected, data-driven beef production. Breedr’s innovative platform tracks individual cattle through each stage of the production cycle – from genetics and embryo through to feeding and carcass quality – empowering producers with the knowledge they need to rapidly improve herd genetics, health, consistency, and profitability. In partnership with a growing network of progressive producers, packers & retailers, Breedr is building the beef supply chains of the future. Learn more at www.breedr.co.
