Performance Nutrition, a leader in fertilizer innovation and sustainable plant-nutrition technologies, is expanding its reach across U.S. production agriculture. With proven technologies used across the country for decades, Performance Nutrition is strengthening its direct presence by building a national dealer network and hiring experienced agricultural sales managers to serve growers and retailers in the Midwest and on the West Coast.
“Performance Nutrition has always been the best company nobody’s ever heard of,” said John Flynn, General Manager, Performance Nutrition. “Our active ingredients and technologies have been quietly working under private labels for years, delivering real results in yield, plant health, and ROI. Now, it’s time for growers to know the Performance Nutrition name – and to have a direct line of support from our own team.”
The company’s dealer-expansion initiative comes on the heels of a strategic shift from primarily private-label to a more direct-to-dealer and direct-to-grower model. The redirection will allow Performance Nutrition to deliver its technologies more broadly through independent dealer partners who prioritize science-driven solutions, improved soil-health outcomes, nutrient-use efficiency, and sustainability.
“Over the past 18 months, we’ve focused on putting the right people and structure in place to support our growth,” Flynn explained. “We’re finalizing contracts with several new distributors and adding territory managers who will work hand-in-hand with our dealer partners. These hires, starting in the Midwest and California, will ensure growers have access to both product expertise and local agronomic support.” Since its founding in 1999, Performance Nutrition has been dedicated to developing innovative, plant-health solutions for agriculture, turf, and ornamental markets. Its comprehensive product portfolio includes pest and disease control products, biostimulants, nutritional blends, plant growth regulators, and polymer adjuvants, all designed to elevate plant performance and stress mitigation, advance soil health, and optimize return on investment across a diversity of agricultural challenges.
With a research and development team of technical experts and product-development professionals, Performance Nutrition has invested resources into developing solutions that enhance nutrient uptake, improve soil microbiology, and strengthen plant resilience.
“These new team members will do more than sell product, they’ll be resources to our customers,” Flynn said. “Their role is to make sure every grower and dealer has the information, tools, and confidence to use Performance Nutrition products effectively and profitably. That’s how we build long-term partnerships.”
In addition to expanding personnel, Performance Nutrition is investing in brand-awareness initiatives designed to better connect with growers and distribution partners. The company is also broadening field-trial programs with independent agronomists and growers to further validate performance in real-world production environments.
“We’ve always been an innovation-first company,” Flynn added. “Now we’re pairing that technology with stronger communication and service. We want to make it easy for dealers and growers to understand what makes our products different and how they can use them to maximize return on investment.”
With more than two decades of leadership in the specialty input space, Performance Nutrition’s transition into a fully developed agricultural distribution and support network represents the next chapter in its mission to provide science-based, field-proven solutions for every acre. To learn more visit https://www.pnfertilizers.com/agriculture
