The best place to reach consumers is at the meat case – that’s why there are so many labels on products. To be successful, brands must create messages that resonate and matter to its ideal customer. The Certified Angus Beef ® (CAB) brand is often advertised as “the best,” and taste secured its growth around …
Tag: Angus
Apr 12
Connecting the Culinarian and the Rancher
A chef and a rancher have more in common than one would assume: long hours, sometimes-grueling environments and a rewarding day’s work. Five young Angus ranchers gathered alongside five Johnson & Wales culinary students for the inaugural Certified Angus Beef (CAB) Connecting the Culinarian and Rancher event, where they had the chance to learn from …
Jan 16
2023 Cattlemen’s Congress Angus Pen & Carload Show results
Angus genetics showcased at 2023 Cattlemen’s Congress Pen & Carload Show Angus producers competed for top honors during the 2023 Cattlemen’s Congress Angus Pen & Carload Show, Jan. 6 in Oklahoma City, Okla. Two carloads and nine pens-of-three were showcased. John McCurry, Hutchinson, Kan.; Kevin Yon, Ridge Spring, S.C.; and Matt Perrier, Eureka, …
Jan 13
2023 Cattlemen’s Congress Super Point Roll of Victory (ROV) Angus Show results
Champions named at 2023 Cattlemen’s Congress Super Point ROV Angus Show Angus enthusiasts led 251 entries at the 2023 Cattlemen’s Congress Super Point Roll of Victory (ROV) Angus Show, Jan. 4-7 in Oklahoma City, Okla. Jim Pipkin, Republic, Mo., and Dave Nichols, Manhattan, Kan., evaluated the 206 females, 42 bulls and three cow-calf pairs. …
Dec 06
Miles Shout, Express Ranch Candidate for 2023 Angus Herdsman of the Year
While the life of a herdsman is one many dream about, the reality of the job is more physically and mentally challenging than most realize. To recognize those in the Angus family committed to ranching day in and day out, The American Angus Association® created the annual Herdsman of the Year Award. It honors Angus …
Nov 23
Express Angus Ranches Show Breeder of the Year at the 2022 Angus Convention
Angus cattle have a tradition of excellence in the show ring and that history continues across the country each year. The American Angus Association® created the Roll of Victory (ROV) Show Program to recognize show-winning animals, their sires, dams, breeders and owners. The ROV Show Heifer of the Year, the ROV Bull of the Year …
Nov 23
Kelsey Theis crowned 2022-2023 Miss American Angus
Kelsey Theis of Leavenworth, Kansas, recently achieved something many young girls in the Angus breed dream of — she was named Miss American Angus. Theis was crowned at the annual American Angus Association® Awards Dinner and Reception Sunday, Nov. 6 and will represent the breed as an advocate and role model in the coming year. …
Nov 08
American Angus Association Concludes a strong Fiscal year
The American Angus Association® concluded a successful fiscal year, packed with member-wide comradery and industry-leading advances. The year marked the eighth-consecutive year of more than 304,000 registrations, with an additional 141,385 recorded transfers. The fiscal year, which concluded September 30, tallied a grand total of 22,488 regular and junior memberships combined.“Angus breeders have completed a …