Tag: kevinsheehan

Making Pork Relevant Again: Kevin Sheehan’s Strategy for Engaging Youth

Farm Director, KC Sheperd, had the chance to visit with the Senior Director of Processing and Engagement for the National Pork Board, Kevin Sheehan about transforming pork’s image in the eyes of America’s Youth. At the Oklahoma Pork Congress, Sheehan said that pork is currently irrelevant to young people, whether on the menu or otherwise. …

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