{"id":156332,"date":"2025-12-19T08:45:41","date_gmt":"2025-12-19T14:45:41","guid":{"rendered":"https:\/\/okfr.hilliarymulti.wpengine.com\/?p=156332"},"modified":"2025-12-19T08:45:44","modified_gmt":"2025-12-19T14:45:44","slug":"price-concerns-weigh-on-meat-demand-in-november","status":"publish","type":"post","link":"https:\/\/www.oklahomafarmreport.com\/2025\/12\/19\/price-concerns-weigh-on-meat-demand-in-november\/","title":{"rendered":"Price Concerns Weigh on Meat Demand in November"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"667\" src=\"https:\/\/www.oklahomafarmreport.com\/wp-content\/uploads\/sites\/2\/2025\/12\/image-221.png\" alt=\"\" class=\"wp-image-156348\" srcset=\"https:\/\/www.oklahomafarmreport.com\/wp-content\/uploads\/sites\/2\/2025\/12\/image-221.png 999w, https:\/\/www.oklahomafarmreport.com\/wp-content\/uploads\/sites\/2\/2025\/12\/image-221-300x200.png 300w, https:\/\/www.oklahomafarmreport.com\/wp-content\/uploads\/sites\/2\/2025\/12\/image-221-768x513.png 768w, https:\/\/www.oklahomafarmreport.com\/wp-content\/uploads\/sites\/2\/2025\/12\/image-221-750x501.png 750w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.oklahomafarmreport.com\/wp-content\/uploads\/sites\/2\/2025\/12\/BeefBuzzGlynnTonsorMeatDemand12192025.mp3\"><\/audio><\/figure>\n\n\n\n<p>In today\u2019s Beef Buzz, senior farm and ranch broadcaster Ron Hays features comments with Extension Livestock Market Economist\u00a0 Dr. Glynn Tonsor of Kansas State about new Meat Demand Monitor data and whether heightened political and economic discussion around beef prices may be influencing consumers.<\/p>\n\n\n\n<p>Looking at November data, Tonsor notes a clear softening in consumers\u2019 willingness to pay for meat across proteins. \u201cThere was a decline in demand for this measure, willingness to pay for meat items, and it didn\u2019t matter which protein we\u2019re looking at,\u201d he said, adding that demand weakened both at retail and in food service compared to October. While beef demand was still up year over year, it declined month over month, while pork demand fell both month over month and year over year.<\/p>\n\n\n\n<p>Tonsor points to broader economic stress as a key driver behind the numbers. \u201cWe have even fewer people saying our finances have improved compared to a year ago, and I think that is putting some pessimism on their general budget,\u201d he explained, calling it a clear headwind for meat demand in November. He also acknowledged that public discussion about beef prices late in October may have played a role.<\/p>\n\n\n\n<p>\u201cI don\u2019t want to make this political,\u201d Tonsor said, \u201cbut there was elevated interest in the beef industry the third week of October\u2026 and it\u2019s possible that price became front of mind for consumers more than it was before all that.\u201d While he hopes the dip is temporary and macroeconomic in nature, Tonsor admitted, \u201cIt is something I\u2019m concerned about.\u201d<\/p>\n\n\n\n<p>Despite the growing focus on cost, Tonsor emphasized that price is still not the top driver of consumer decisions. \u201cTaste and freshness always kind of lead that decision,\u201d he said, noting that November marked the second-highest importance of price in the series, behind only February 2023. With December data still ahead, Tonsor says future reports will reveal whether November was a short-term blip or the start of a longer trend.<\/p>\n\n\n\n<p>The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Ag Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR for today\u2019s show and&nbsp;<a href=\"https:\/\/www.oklahomafarmreport.com\/beef-buzz\/\" target=\"_blank\" rel=\"noreferrer noopener\">check out our archives&nbsp;<\/a>for older Beef Buzz shows covering the gamut of the beef cattle industry today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s Beef Buzz, senior farm and ranch broadcaster Ron Hays features comments with Extension Livestock Market Economist\u00a0 Dr. Glynn Tonsor of Kansas State about new Meat Demand Monitor data and whether heightened political and economic discussion around beef prices may be influencing consumers. Looking at November data, Tonsor notes a clear softening in consumers\u2019 &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.oklahomafarmreport.com\/2025\/12\/19\/price-concerns-weigh-on-meat-demand-in-november\/\">Continue reading<\/a><\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,9],"tags":[],"class_list":["post-156332","post","type-post","status-publish","format-standard","hentry","category-agnews","category-top-beef-buzz","item-wrap"],"acf":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.oklahomafarmreport.com\/wp-json\/wp\/v2\/posts\/156332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oklahomafarmreport.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oklahomafarmreport.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oklahomafarmreport.com\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oklahomafarmreport.com\/wp-json\/wp\/v2\/comments?post=156332"}],"version-history":[{"count":0,"href":"https:\/\/www.oklahomafarmreport.com\/wp-json\/wp\/v2\/posts\/156332\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.oklahomafarmreport.com\/wp-json\/wp\/v2\/media?parent=156332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oklahomafarmreport.com\/wp-json\/wp\/v2\/categories?post=156332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oklahomafarmreport.com\/wp-json\/wp\/v2\/tags?post=156332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}