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Beef Buzz News


KSU Research Shows Consumers Overwhelmingly Prefer Beef Burgers Over Plant-Based Alternatives

Thu, 11 Mar 2021 08:15:17 CST

KSU Research Shows Consumers Overwhelmingly Prefer Beef Burgers Over Plant-Based Alternatives Recent research indicates consumers overwhelmingly prefer beef hamburgers over plant-based alternatives.

Dr. Travis O’Quinn, meat scientist and Associate Professor in the Department of Animal Science and Industry at Kansas State University, conducted the scientific study.

He studied the difference’s consumers see in ground beef and plant-based substitutes.

Over the last several years we’ve seen more of these plant-based protein substitutes on the market, O’Quinn said.

Our overall goal was to compare these products with ground beef in three different fat levels, he said, just as you would find in the grocery store, he said.

Most importantly for us is how does that product eat, he said. We’ve seen a lot of claims that these products eat similar to ground beef.

Tenderness, juiciness and flavor were some of the traits O’Quinn and his research team were looking at.

The results were pretty stark, he noted.

Our three ground beef products were highly desirable by consumers, he said.

Every one of the alternatives had a tendency to fall out, specifically in juiciness and flavor, O’Quinn said.

The K-State scientist said consumers did not like the flavor.

When we looked at the 100-point scale, many of them were well below 30 percent on how much they liked the product (plant-based) overall, he said.

When you couple that with the question of how likely you are to purchase the product, it ranged from 30 percent to just 18 percent, he said.

There were no flavorings or seasonings added, just the bare product.

We did this in the same manner as we would do any of our sensory testing, O’Quinn said.

Click on the LISTEN BAR below to hear more comments from Dr. Travis O’Quinn.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out
our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.

   
   

Ron Hays Beef Buzzes With Dr. Travis O'Quinn
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