Beef Buzz News
Rancher Lamar Steiger Says Wal Mart Focused on Providing High Quality Fresh Beef
Mon, 12 Apr 2021 08:15:09 CDT
Consumers are demanding more high-quality beef in a convenient way, said Lamar Steiger, a cow/calf operator from northwest Arkansas.
Ron Hays Beef Buzzes With Lamar Steiger
Thatís one of the key lessons the beef industry has learned from the pandemic.
Steiger is an advisor for Wal Mart and was a speaker at a recent Boehringer Ingelheim webinar on the cow/calf producer and their role in producing high quality beef for the consumer.
The phrase around Bentonville is we have to win at fresh, Steiger said.
My daughter is getting all of her consumables from paper towels to green beans delivered directly to her house from Amazon and Wal Mart, he noted.
Buying beef is still one of the things that people will drive to the grocery store, Steiger said.
Consumers are starting to get vocal about where their food comes from and they want to trust the supply chain, he said.
Consumers are demanding it, not the government, he noted, and we better respond.
Our consumers are so much more particular about the quality of the meat, Steiger said.
The color of the meat in the tray in the counter is attracting their attention, he noted.
Consumers canít necessarily tell you what they want in a steak but when they see it on the counter, theyíre voting there too, Steiger said.
They feel so passionate about their meat counter that last November they hired an actual rancher on their staff.
How many ranchers know a grocer that they can talk to about what their customers are demanding from the grocery store, Steiger said.
Click on the LISTEN BAR below to hear more comments from Lamar Steiger.
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