From: Ron Hays [] on behalf of Ron Hays []
Sent: Friday, May 07, 2010 6:08 AM
To: Hays, Ron
Subject: Oklahoma's Farm News Update
Oklahoma's latest farm and ranch news
Your Update from Ron Hays of RON for Friday May 7, 2010
A service of Johnston Enterprises, P & K Equipment/ P & K Wind Energy and American Farmers & Ranchers Mutual Insurance Company!
-- Kansas Tour Pegs Sunflower State Wheat Crop at 333.5 Million Bushels for 2010
-- Tom Coburn's Advice Now That Healthcare Reform is Law- "Get Healthy- Stay Healthy"
-- The Refreshing Taste of Profits in the Beef Cattle Business- Gregg Doud Explains All
-- National Wheat Growers Continue to Believe that Agriculture Needs to Be Engaged in Climate Change Discussions
-- Wheat Crop Value Should Top $500 Million in Oklahoma in 2010
-- Problems Cited with Indirect Land Use Theory
-- New Beef Ad Campaign Tells Us that "mignon is just fancy talk for mouthwatering"
-- Let's Check the Markets!

Howdy Neighbors!

Here's your morning farm news headlines from the Director of Farm Programming for the Radio Oklahoma Network, Ron Hays. We are pleased to have American Farmers & Ranchers Mutual Insurance Company as a regular sponsor of our daily update- click here to go to their AFR web site to learn more about their efforts to serve rural America!

It is also great to have as an annual sponsor on our daily email Johnston Enterprises- proud to be serving agriculture across Oklahoma and around the world since 1893. For more on Johnston Enterprises- click here for their website!

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Kansas Tour Pegs Sunflower State Wheat Crop at 333.5 Million Bushels for 2010
The final estimate for the 2010 hard red winter wheat tour sponsored by the Wheat Quality Council was announced today at the Kansas City Board of Trade. The final participant estimate for the three-day tour average was a yield of 40.7 bushels per acre, one tenth of a bushel lower than the 2009 estimate of 40.8 bushels per acre.

Some veteran crop scouts on the tour believe that the formula of computing yield established by the Wheat Quality Council has resulted in a total yield projection for the state that is too low- but others, including Mike Schulte of the Oklahoma Wheat Commission thinks that the forty bushel per acre average yield is about right for a snapshot at this time. He says that he saw a lot of thin wheat, and that he also saw many fields that did not seem to have enough nitrogen on them- which could mean a lower protein level once the grain is in the bin.

Emphasis was placed on the fact that this is what the current crop looks like at this given point in time. Weather, including amounts of rain and temperatures, will continue to be a major factor in the outcome of this year's crop. And this is the first of several estimates of the crop- with the first USDA survey for the year for the winter wheat crop coming this next week on May 11.

While the Kansas number was about the same as what was predicted in 2009 in that state- earlier this week, crop scouts in Oklahoma suggested a crop that could be close to twice as big this year compared to last at 141 million bushels to be harvested in Oklahoma.
Click on the link below to red more- plus hear the comments of Mike Schulte of the Wheat Commission on his wrap up observations on the 2010 Kansas Wheat tour. You can also be watching Saturday morning on KWTV News9 in Oklahoma City as Schulte will be joining us around 6:40 AM for our regular In the Field segment.

Click here to read- and hear more about the 2010 Kansas Wheat Crop Tour Finale.

Tom Coburn's Advice Now That Healthcare Reform is Law- "Get Healthy- Stay Healthy"
While in Washington, we talked with Oklahoma Senator Tom Coburn about several important issues of interest to both rural and urban Oklahomans.
Dr. Coburn talked with us about immigration- praising the state of Arizona for drafting a law that has as its intent to enforce federal law in regards to illegal aliens. We also talked budget issues- he doubts that the Democratic leadership will get their budget work for FY 2011 done this election year.

We also discussed what happens now that we have healthcare reform as the law of the land. He says that citizens should "get healthy, stay healthy and make sure you have a great job" now that the healthcare reform has been passed into law by the Democratic majority.

And the Senator says that if the fall elections yield four or five more fiscally conservative Senators into the ranks of the Senate membership in Washington- Dr. Coburn says that he knows he can stop any more damage being done to the economic well being of citizens- at least as far as more taxes and cost of government being stacked on top of their household budgets.

Click here to jump to our website to be able to hear our full interview with Senator Tom Coburn on Healthcare and more.

The Refreshing Taste of Profits in the Beef Cattle Business- Gregg Doud Explains All
Cattle prices bounced higher again this week in the southern plains feedlots to that dollar per pound level- and feedlot sources say that at $100 per hundredweight, feedlot closeouts suggest profits of $150 per head and in some cases, more. The market reached the $100 level several weeks back- but had drifted a couple of dollars cheaper as we ended April and rolled into May.

Gregg Doud, Chief Economist for the National Cattlemen's Beef Association, says its not just feedlots making money right now- it's much of the beef piepline that handles the live animals- from the packers to the feedlots and back up to the folks with the yearlings and calves as well.

Doud is our Friday guest on the Beef Buzz, as heard on great radio stations around the state. Click on the link below to jump to our Beef Buzz for today- and remember that we have previous Beef Buzz shows for you to review 24/7 on our website, www.OklahomaFarmReport.Com.

Click here to jump to our Friday Beef Buzz featuring comments from Gregg Doud of the NCBA

National Wheat Growers Continue to Believe that Agriculture Needs to Be Engaged in Climate Change Discussions
The executive summary of a study commissioned by the National Association of Wheat Growers to examine the implications of various climate change or clean energy proposals is now available online- click on our link below to read more and also be able to jump to see the full executive summary.

The study, undertaken by Informa Economics with support from American Farmland Trust, takes a broad look at possible cap-and-trade policies, examining drivers that could increase benefits and minimize costs.

The executive summary released Thursday concludes that, if structured properly, cap-and-trade has the potential to provide some benefits to farmers. However, there are also plausible policy design outcomes that could be very harmful, and a lack of engagement could leave agriculture in a weaker position if and when a final bill comes to fruition.

Click here for more on this study advocating the need to stay engaged in Climate Change Discussions

Wheat Crop Value Should Top $500 Million in Oklahoma in 2010
OSU Grain Marketing Economist Dr. Kim Anderson give us his take on the wheat crop estimates of this week- as well as marketing strategies as we draw closer to harvest here in 2010. Dr. Anderson offers his comments to Clinton Griffiths on SUNUP, the weekly OSU Ag Communications program that is seen on OETA.

Dr. Anderson says that the key to this year's crop versus 2009 is that with more bushels, even with an average wheat price likely to be a few pennies less- the overall economic value of the crop jumps substantially- around $370 million crop last year to more than a half billion dollar wheat crop for 2010 for the state of Oklahoma.

Click on the link below to jump to our webstory that has the audio with Kim Anderson- you can hear it now before you see it on Saturday morning on OETA. And we have details on the rest of the SUNUP lineup for this weekend- which will convince you to check out this weekly feature from the OSU Division of Agriculture.

Click here for more on the 2010 Wheat Crop- From a Market Perspective with Dr. Kim Anderson

Problems Cited with Indirect Land Use Theory
After considering the Global Trade Analysis Project model developed by Purdue University, Kelly Brunkhorst, director of research for the Nebraska Corn Board, says we have a problem. Brunkhorst says the problem is with the indirect land use change theory because - it is only a theory, the science is shaky and real-world evidence suggests the theory is off base. This latest update cut by more than one half the original land use change penalty on corn-based ethanol.

Brunkhorst questions the model as it is continually updated. The Nebraska Corn Board leader asks, - what happens as the model continues to use more current data? How will regulators keep up? How will they justify the use of this theory? The Nebraska Corn Board says it is - very arbitrary to assign a land use change penalty involving carbon emissions to renewable ethanol when no such penalty is assigned to oil.

The theory comes from the notion that using corn for ethanol will require soil to be tilled in other parts of the world to plant more corn. The indirect land use change theory and its accompanying penalty are included in calculations by the California Air Resources Board as part of its low carbon fuel standards and the U.S. Environmental Protection Agency for its Renewable Fuels Standard.

New Beef Ad Campaign Tells Us that "mignon is just fancy talk for mouthwatering"
The new "Beef It's What's For Dinner." consumer advertising campaign is premiering this month with an emphasis on helping Americans become more familiar with the 29 lean cuts of beef. With a "29 Lean Cuts. One Powerful Protein." tagline, the new campaign will feature the nutritional benefits and versatility of six lean beef favorites: T-Bone steak, Filet, Top Sirloin, Strip steak, Top Round and 95 percent Lean Ground Beef.

The new print advertisements feature plated shots of beef with an homage to each cut's personality. For example, the T-Bone advertisement zeroes in on a beauty shot of the steak and points out: "When all the steaks get together, they call this one boss." The ad for the Filet Mignon, also known as the Tenderloin, reassures you that "'mignon' is just fancy talk for mouthwatering."
The print advertisements will appear in monthly national magazines with an emphasis on food, health/fitness, parenting, lifestyle and men's sports. Radio spots on nationally syndicated radio shows and satellite radio, combined with an outdoor advertising campaign in select markets, will follow shortly after the print ads launch. Public relations, health professional outreach, social media and retail promotional efforts round out this integrated effort.

Click on the link below to read more- and we have the link to push you on to the site that consumers are being pushed to by these ads- all designed to get them thinking about how to use beef that day in their food buying decisions.

Click here for more on the new Beef, It's Whats for Dinner Ad Campaign

Our thanks to Midwest Farms Shows, PCOM, P & K Equipment/ P & K Wind Energy, Johnston Enterprises, AFR and KIS Futures for their support of our daily Farm News Update. For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis!

We also invite you to check out our website at the link below to check out an archive of these daily emails, audio reports and top farm news story links from around the globe.

Click here to check out WWW.OklahomaFarmReport.Com

Let's Check the Markets!
We've had requests to include Canola prices for your convenience here- and we will be doing so on a regular basis. Current cash price for Canola is $7.30 per bushel, while the 2010 New Crop contracts for Canola are now available are $7.30 per bushel- delivered to local participating elevators that are working with PCOM.

Here are some links we will leave in place on an ongoing basis- Click on the name of the report to go to that link:
Our Daily Market Wrapup from the Radio Oklahoma Network with Ed Richards and Tom Leffler- analyzing the Futures Markets from the previous Day-
Ron on RON Markets as heard on K101 mornings with cash and futures reviewed- includes where the Cash Cattle market stands, the latest Feeder Cattle Markets Etc.
Previous Day's Wheat Market Recap- Two Pager From The Kansas City Board of Trade looks at all three US Wheat Futures Exchanges with extra info on Hard Red Winter Wheat and the why of that day's market.
Daily Oklahoma Cash Grain Prices- As Reported by the Oklahoma Dept. of Agriculture. <
The National Daily Feeder & Stocker Cattle Summary- as prepared by USDA.
The National Daily Slaughter Cattle Summary- as prepared by USDA.
Finally, Here is the Daily Volume and Price Summary from the Texas Cattle Feeders Association.

God Bless! You can reach us at the following:
phone: 405-473-6144

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