Oklahoma's Latest Farm
And Ranch News
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Your Update from Ron Hays of RON
Thursday, August 27, 2020
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Here is your daily Oklahoma farm and ranch news update.
- National Pork Board Launches Real Pork--New Master Brand Strategy Celebrates All that is Real about Pork
- EPA and USDA Announce Competition to Advance Agricultural Sustainability in the United States
- OSU Diagnostic Laboratory Processes 100,000th COVID-19 Test
- Cattle Are Part of The Solution, Not Part of The Problem, Explains Dr. Sara Place, Elanco Animal Health
- USDA-NIFA and NSF Establish Nationwide Network of Artificial Intelligence Research Institutes
- Senators Seek Robust Enforcement of USMCA Dairy Agreements
- U.S. Census Timer Running Down, State Funding at Stake
- Mike Thralls Scholarships Announced
- Check Out Our MarketLinks in the Lower Part of the Email- OKC West Weekly, Cash Grain and More
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National Pork Board Launches Real Pork--New Master Brand Strategy Celebrates All that is Real about Pork |
In an environment where shoppers continually question what brands and products they can trust. Where increasingly diverse consumers seek to connect with the familiar flavors of their heritage. And home cooks are weary – both from meal preparation and an inability to travel to other cities, states and countries to experience authentic flavors. The National Pork Board is helping America wake up and get real.
Through its new master-brand strategy, the Pork Board invites consumers to experience the authenticity, flavor and ability to bring people together that Real Pork provides.
“Real Pork not only celebrates the authentic flavors of pork, it encompasses the values and beliefs of the pork industry from farm to fork,” said Angie Krieger, vice president of domestic marketing at the Pork Board. “Our work began on this master-brand strategy before the coronavirus appeared in the United States, but the shift in buying and cooking habits the pandemic created certainly accelerated our efforts. Six months in, consumers are weary of meal preparation, they want new experiences and to travel.”
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National Livestock was founded in 1932 in Oklahoma City. National’s Marketing Division offers cattle for sale weekly at the Oklahoma National Stockyards in Oklahoma City. The Finance Division lends money to ranchers across several states for cattle production. The Grazing Division works with producers to place cattle for grazing on wheat or grass pastures.
National also owns and operates other livestock marketing subsidiaries including Southern Oklahoma Livestock Auction in Ada, Oklahoma, OKC West Livestock Market in El Reno, Oklahoma, and the nation’s premier livestock video sale, Superior Livestock Auction. National offers customers many services custom made for today’s producer. To learn more, click here for the website or call the Oklahoma City office at 1-800-310-0220.
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EPA and USDA Announce Competition to Advance Agricultural Sustainability in the United States |
The U.S. Environmental Protection Agency (EPA) and the U.S. Department of Agriculture (USDA) announced the Next Gen Fertilizer Challenges, a joint EPA-USDA partnership and competition to advance agricultural sustainability in the United States. The competition includes two challenges that seek proposals for new and existing fertilizer technologies to maintain or improve crop yields while reducing the impacts of fertilizers on the environment.
“The shared goal here is to accelerate the development of next generation fertilizers for corn production that can either maintain or increase crop yields while reducing environmental impacts to our air, land, and water,” said EPA Administrator Andrew Wheeler.
“USDA is committed to encouraging the development of new technologies and practices to ensure that U.S. agriculture is socially, environmentally, and economically sustainable for years to come,” said U.S. Secretary of Agriculture Sonny Perdue. “This challenge will stimulate innovation and aligns with USDA’s Agriculture Innovation Agenda announced earlier this year.”
“By evaluating the efficacy of existing technologies while sparking research and development of new technologies, these challenges explore the potential innovation that can result from academia, industry, government, and NGOs working together to address the complex issues related to excess nutrients in our environment,” said Jennifer Orme-Zavaleta, EPA’s Principal Deputy Assistant Administrator for Science and EPA Science Advisor.
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OSU Diagnostic Laboratory Processes 100,000th COVID-19 Test |
Oklahoma State University’s contribution to the fight against COVID-19 has reached a milestone. As of Thursday, Aug. 13, the OSU diagnostic laboratory processed its 100,000th COVID-19 test in less than five months.
The accomplishment represents heroic effort and early partnerships that made the testing possible.
“Service to Oklahoma is a hallmark of Oklahoma State University’s land-grant mission and we’ve proudly supported our state's battle against COVID-19,” said OSU President Burns Hargis. “We reach this milestone thanks to the tireless work of our health experts, researchers and volunteers who quickly responded and established effective testing.”
In March, as the race to identify COVID-19 cases grew to a global emergency, Oklahoma State did what might have been impossible in other circumstances. Thanks to partnerships involving OSU-Stillwater, OSU Medicine, and the College of Veterinary Medicine’s animal diagnostic laboratory, OSU had the facilities, the equipment and the certifications to begin testing specimens for COVID-19.
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Each Weekday- Listen to Cotton Talk!
For our farmers who have either- always have had cotton on their farms- or those who have more recently have added the fiber crop to their operations- we have a new daily report starting to be heard on several of our Radio Stations- It's Called Cotton Talk- and we appreciate the Oklahoma Cotton Council for their support in making this a reality.
Click on the Button below to listen to our most recent report
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Cattle Are Part of The Solution, Not Part of The Problem, Explains Dr. Sara Place, Elanco Animal Health |
Sustainability can sometimes be a controversial topic among cattle producers and Dr. Sara Place, chief sustainability officer with Elanco Animal Health, Inc. believes it’s because some people don’t understand what it means.
The former Oklahoma State University animal scientist and NCBA staff person, was recently interviewed by KC Shepherd, Radio Oklahoma Ag Network associate farm director.
Place said she has concerns about how some people perceive the term sustainability in regard to the beef cattle industry.
What we see over and over again are topics such as climate change and beef production, Place said. Just two percent in greenhouse gas emissions come from cattle, but that is not what we hear.
That is the key change in this perception that animal agriculture is competitive and this concept of upcycling, Place said.
Livestock take things of little use to people and they make higher quality products, so people need cattle, she said.
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We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Ag Network weekdays-
if you missed this morning's Farm News - or you are in an area where you can't hear it- click below for this morning's Farm news from Ron Hays and KC Sheperd on RON.
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Sponsor Spotlight
The Oklahoma Cotton Council is proud to serve the cotton producers and those who are a part of the cotton industry in Oklahoma- promoting and protecting their interests. In Recent Years- cotton acreage has grown in Oklahoma- and today we are the third largest Cotton State in the US- based on Acres Planted.
The Oklahoma Cotton Council works for the cotton farmer in the areas of research, advocacy and education. Follow the Oklahoma Cotton Council on Facebook or check out out the Oklahoma Cotton Council website- okiecotton.org
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USDA-NIFA and NSF Establish Nationwide Network of Artificial Intelligence Research Institutes |
The U.S. Department of Agriculture’s National Institute of Food and Agriculture and the National Science Foundation announced today they are establishing seven new artificial intelligence (AI) institutes across the country to accelerate research, expand America's workforce and transform the future of American agriculture. Advancements in AI research have broad applications that can create economic, health and safety benefits across multiple industries and all levels of education.
This national network of Artificial Intelligence Research Institutes represents the nation's most significant federal investment in AI research and workforce development to date. The $20 million investment in each of five NSF AI institutes and two USDA-NIFA AI Institutes is just the beginning.
One of the facilities announced is in Oklahoma- NSF AI Institute for Research on Trustworthy AI in Weather, Climate, and Coastal Oceanography, led by a team at the University of Oklahoma, Norman, assembles researchers in AI, atmospheric and ocean science, and risk communication to develop user-driven trustworthy AI that addresses pressing environmental concerns. With AI certificate programs aimed at workforce skills, the institute is providing the research and training necessary for the future workforce to deliver the advances needed to deal with environmental hazard challenges.
“This major Federal investment in next generation agriculture signals our commitment to keeping American agricultural innovation on the leading edge of global science,” said NIFA Acting Director Parag Chitnis. “These future-focused centers of innovation will use the latest techniques from all corners of science including molecular science, engineering, and robotics to seek solutions for myriad challenges facing agriculture, from crop improvement and animal welfare to labor shortages and farm safety.
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Senators Seek Robust Enforcement of USMCA Dairy Agreements |
A bipartisan group of 25 Senators today sent a letter identifying challenges with implementing several dairy-related provisions in the United States-Mexico-Canada Agreement (USMCA). Underscoring USMCA’s importance to the dairy industry, the letter asks the U.S. government to use USMCA’s enforcement measures to ensure full compliance with the trade deal.
The letter, led by Sens. Tina Smith (D-MN) and Mike Crapo (R-ID), was sent to the U.S. Trade Representative’s Office and the U.S. Department of Agriculture. It reads, in part:
“As negotiated, the USMCA will create new export opportunities for America’s dairy industry and creates an equitable playing field for American dairy exports in Mexico and Canada. Given the importance of these provisions to our dairy farmers and to American dairy exports, we ask that you use USMCA’s enforcement measures to hold our trading partners accountable to their trade commitments. It is imperative that Canada and Mexico deliver upon their agreed upon commitments related to dairy products.”
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U.S. Census Timer Running Down, State Funding at Stake |
The opportunity for Oklahoman's to be counted in the U.S. Census is only weeks away, and officials are concerned about participation.
“If Oklahoma residents don’t self-report, no one will be looking for them after September,” said Larry Sanders, Oklahoma State University Extension agricultural policy specialist. “This is too important to put off any longer; there’s too much riding on the process.”
The decennial head count of every person living in the country is required by the U.S. Constitution, used for apportioning House of Representative seats shares of tax revenue distributed for local uses. Census numbers will be used for such mathematical formulas in more than 55 federal programs and as many state programs.
For example, rural Oklahoma districts received more than $7 million from the U.S. Department of Agriculture to improve water infrastructure last year, Sanders said.
More than $675 billion in federal funding is affected by Census data, so it is important that anyone served by schools, hospitals, roads and other infrastructure and services be counted. Josh McGoldrick, general counsel and chief of staff at the Oklahoma Department of Commerce, said the cost to Oklahoman's is about $1,675 annually for each missed survey, compounded over 10 years
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Mike Thralls Scholarship Award Winners Announced |
The Oklahoma Association of Conservation Districts (OACD) announced Helen Kathryne Jackson, of Mountain View and Makenna J. Paniel, of Guthrie, as the 2020 Mike Thralls Memorial Scholarship award winners. Jackson was 1st in her class at Mountain View-Gotebo High School and is attending Oklahoma State University this fall and is majoring in Agriculture Business, Marketing and Economics. Paniel is a first year Master's student at Oklahoma State University, seeking her Master's in Plant and Soil Sciences. She received her bachelor's in the spring in Environmental Science.
The Mike Thralls Memorial Scholarship is awarded on an annual basis to studentswho are either current high school seniors that will be pursuing a degree in agriculture or natural resources at Oklahoma State University, or students currently enrolled at OSU in the Ferguson College of Agriculture and are graduates of an Oklahoma high school.
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OKC West is our Market Links Sponsor- they sell cattle three days a week- Cows on Mondays, Stockers on Tuesday and Feeders on Wednesday- Call 405-262-8800 to learn more.
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Today's First Look:
Ron on RON Markets as heard on K101
mornings with cash and futures reviewed- includes where the Cash Cattle market stands, the latest Feeder Cattle Markets Etc.
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Wholesale Boxed Beef Prices continue to rally- Choice Beef up $1.77 while Select Beef goes higher on Wednesday by $1.85.
Click on the Button below for the latest report from USDA Market News
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OKC West in El Reno had 5,563 cattle this week- Prices were under pressure- Compared to last Week: Feeder steers traded 5.00-8.00 lower. Feeder heifers sold 2.00-4.00 lower. Demand light quality plain to average. Cattle were in full conditions. Steer and heifer calves sold with a lower undertone from last week's plainer quality offering.
Click below to check the full report.
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Each afternoon we are posting a recap of that day's markets as analyzed by Justin Lewis of KIS futures - click below for the latest update on the Livestock and Grain Futures Trade..
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Okla Cash Grain:
Daily Oklahoma Cash Grain Prices- as reported by the Oklahoma Dept. of Agriculture- The report available after the close of the Futures Trade for that day.
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Our Oklahoma Farm Report Team!!!!
Ron Hays, Senior Farm Director and Editor
KC Sheperd, Associate Farm Director and Editor
Dave Lanning, Markets and Production
Sam Knipp, Farm News Editor
Pam Arterburn, Calendar and Template Manager
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Rural Oklahoma is full of some of the greatest success stories throughout the entire state and are a main reason Oklahoma is on track to become a top 10 state.
The Road to Rural Prosperity will dive into these stories each week bringing you insight into the great things happening in and to rural Oklahoma. We will bring you stories covering rural life, agriculture, energy, healthcare, tourism and politics all affecting rural America.
The Road to Rural Prosperity is here to tell stories about rural America, for rural America.
Ridge Hughbanks of Alva was the 23rd National FFA Officer from Oklahoma- and Ridge talks with Host Ron Hays about growing up in northwest Oklahoma on a diversified farm operation- getting involved in FFA and how his life has been changed in so many ways. Take a listen to Ridge's inspiring story of his time in the FFA and beyond. Today's Road to Rural Prosperity is brought to you in part by the Oklahoma Rural Water Association.
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Our thanks to Midwest Farms Shows, P & K Equipment, AFR Insurance, Oklahoma Farm Bureau, Oklahoma Ag Mediation Program, Great Plains Kubota, Stillwater Milling Company, Oklahoma Cotton Council, National Livestock Credit Corporation, Oklahoma Beef Council, Oklahoma AgCredit, the Oklahoma Cattlemens Association, and KIS Futures for their support of our daily Farm News Update.
For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis- at NO Charge!
We invite you to check out our website at the link below too that includes an archive of these daily emails, audio reports and top farm news story links from around the globe.
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God Bless!
Reach Out To Us:
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Tim West
President/General Manager
Radio Oklahoma Ag Network
2401 Exchange Avenue,
Suite F
Oklahoma City, OK 73108
405.317.6361
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Ron Hays
Director of Farm Programming
Radio Oklahoma Ag Network
405.473.6144
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