Oklahoma's Latest Farm
And Ranch News

Your Update from Ron Hays of RON
Wednesday, October 14, 2020
Fashion and Textiles Industry Keen to go Green despite COVID-19 Pandemic  
New research reveals the extent of the global fashion industry's commitment to sustainability, despite the COVID-19 pandemic, with sustainability ranked as the second most important strategic objective for businesses in the sector .

The new research, from the U.S. Cotton Trust Protocol and the Economist Intelligence Unit (EIU), is based on a survey of 150 leading executives from top fashion, retail and textile business across Europe and the US, and interviews with leading brands like Puma, H&M and Adidas. Explored in a new report, ‘Is Sustainability in Fashion?’ the research comes at a time when the industry finds itself at a crossroads: whether to continue to invest in sustainability, or row back in light of the pandemic.

Sustainability is business critical, say fashion, retail and textile leaders
In defiance of the pandemic, the new data shows that for many of the world's biggest brands, sustainability is now business critical. The majority of fashion, retail and textile leaders surveyed (60%), named implementing sustainability measures as a top two strategic objective for their business, second only to improving customers’ experience (ranked first by 64%). This contrasts starkly with the fewer than one in six (15%) that listed 'rewarding shareholders' as a top objective.

We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Ag Network weekdays-

if you missed this morning's Farm News - or you are in an area where you can't hear it- click below for this morning's Farm news from Ron Hays and KC Sheperd on RON.
Sponsor Spotlight


The vision of the Oklahoma Beef Council is to be a positive difference for Oklahoma's farming and ranching families and the greater beef community and its mission is to enhance beef demand by strengthening consumer trust and exceeding consumer expectations. To learn more, visit www.oklabeef.org. Also, don't forget to like its Facebook page at www.facebook.com/oklabeef for stories on Oklahoma's ranching families and great beef recipes.


Rural Oklahoma is full of some of the greatest success stories throughout the entire state and are a main reason Oklahoma is on track to become a top 10 state.

The Road to Rural Prosperity will dive into these stories each week bringing you insight into the great things happening in and to rural Oklahoma. We will bring you stories covering rural life, agriculture, energy, healthcare, tourism and politics all affecting rural America.

The Road to Rural Prosperity is here to tell stories about rural America, for rural America.

Today's Road to Rural Prosperity trek brings us to the State Chamber of Oklahoma- and a chance to talk with their President and CEO, Chad Warmington. Chad is not a native Okie- but has been "all in" on Oklahoma since he took a job on the staff of then US Senator Don Nickles. He married a Guthrie girl and rejoined the State Chamber of Oklahoma in February 2020- just ahead of the Pandemic that has changed everything. He cares deeply about Oklahoma- and is committed to improving the business climate of all of the state- including Rural Oklahoma. Our conversation with Chad is being powered today by the Oklahoma Rural Water Association.

To find out more about our full series of Podcasts on The Road to Rural Prosperity- click or tap here.

To hear this Podcast you can click here or tap below:


For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis- at NO Charge!


We also appreciate our Market Links Sponsor - OKC West Livestock! 


We invite you to check out our website at the link below too that includes an archive of these daily emails, audio reports and top farm news story links from around the globe.
God Bless!
Reach Out To Us:
Tim West
President/General Manager
Radio Oklahoma Ag Network

2401 Exchange Avenue,
Suite F
Oklahoma City, OK 73108

405.317.6361
Ron Hays
Director of Farm Programming
Radio Oklahoma Ag Network

405.473.6144