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And Ranch News

Your Update from Ron Hays of RON
Friday, February 19, 2021
BQA Program Gives Consumers Confidence in Beef Producers, Says Idaho Rancher And Former CBB Chair Kim Brackett
Consumers today trust the cattle producer but want to be able to verify that trust with science-based facts.

Enter the Beef Quality Assurance program.

Kim Brackett, Idaho rancher, former chairman of the Cattlemen’s Beef Board and chairman of the long-range planning committee for the beef cattle industry, said the industry relies on programs such as the BQA to build trust with consumers.

I think the society we’re living in now our consumers want to trust, but verify, Brackett said.

It helps them knowing the BQA is science-based, best management practices all the way through the supply chain, she said.

Brackett noted it helps them feel better about purchasing beef and almost gives them permission to put beef in their grocery cart.

The Idaho rancher pointed out recent consumer research studies involving the BQA program.

Researchers wanted to know if learning about BQA would alter any of their concerns, she said.

Consumer views were rated before and after learning about BQA.

Results showed their perceptions about the cattle industry improved by 26 percent after learning about BQA, she said.

The 2025 long range strategic plan shines a bright light on BQA which has a long record of success, Brackett said.

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At the recent Oklahoma Genetics, Inc Annual Conference, Dr. Tom Coon, Dean and Vice President of the Division of Ag and Natural Resources provided an update on 2020-2021 Enrollment at OSU in the midst of the Pandemic, new personnel for the Division and all the latest in the New Frontiers Project to fund and construct the new Ag Hall for the Division and the Ferguson College of Ag. Host Ron Hays was moderating the Conference and asked Dr. Coon about the timeline for the construction- with plans announced to have a groundbreaking celebration April 23rd.

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Tim West
President/General Manager
Radio Oklahoma Ag Network

2401 Exchange Avenue,
Suite F
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405.317.6361
Ron Hays
Director of Farm Programming
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405.473.6144