Subject: Oklahoma's Farm News Update
From: Ron Hays <>
Date: 8/31/2017 5:37 AM

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We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Network weekdays- if you missed this morning's Farm News - or you are in an area where you can't hear it- click here for this morning's Farm news from Carson Horn on RON.

Let's Check the Markets! 

OKC West is our Market Links Sponsor- they sell cattle three days a week- Cows on Mondays, Stockers on Tuesday 
and Feeders on Wednesday- Call 405-262-8800 to learn more.

Finished cattle prices averaged $105.05 live basis and $166.00 dressed this Wednesday on - 1,777 cattle were offered with only 1,140 head actually sold. Click here to see their complete market results.
OKC West reported yearlings sold 2.00 to 5.00 higher Wednesday, 
compared to a week ago - click or tap here for a look at the August 30th sale results.   

Today's First Look:
mornings with cash and futures reviewed- includes where the Cash Cattle market stands, the latest Feeder Cattle Markets Etc.
Each afternoon we are posting a recap of that day's markets as analyzed by Justin Lewis of KIS futuresclick or tap here for the report posted yesterday afternoon around 3:30 PM.
Okla Cash Grain:  
Daily Oklahoma Cash Grain Prices- as reported by the Oklahoma Dept. of Agriculture on Wednesday, August 30th.
Futures Wrap:  
Our Daily Market Wrapup from the Radio Oklahoma Network - analyzing the Futures Markets from the previous Day.
Feeder Cattle Recap:  
The National Daily Feeder & Stocker Cattle Summary- as prepared by USDA.
Slaughter Cattle Recap: 
The National Daily Slaughter Cattle Summary- as prepared by the USDA.
TCFA Feedlot Recap:  
Finally, here is the Daily Volume and Price Summary from the Texas Cattle Feeders Association.

Our Oklahoma Farm Report Team!!!!
Ron Hays, Senior Farm Director and Editor

Carson Horn, Associate Farm Director and Editor
Pam Arterburn, Calendar and Template Manager
Dave Lanning, Markets and Production

Oklahoma's Latest Farm and Ranch News
Your Update from Ron Hays of RON
   Thursday, August 31, 2017

Howdy Neighbors! 

Here is your daily Oklahoma farm and ranch news update. 

Featured Story:

Earlier this week, wheat industry leaders, from the National Association of Wheat Growers, visited wheat farmers in North and South Dakota to get a firsthand look at the impact that severe drought conditions have had on growers and their operations this year.
During the trip, the NAWG leaders met with members of the North Dakota Grain Growers Association, the South Dakota Wheat Commission, South Dakota Wheat, Inc. and participated in a drought panel, to discuss the importance of crop insurance and other Farm Bill priorities.
"Witnessing first-hand the current state of the wheat industry in North and South Dakota really put into perspective the need for quick reauthorization of the Farm Bill," said NAWG CEO Chandler Goule. "Wheat growers in the Dakotas are truly struggling but with such programs as federal crop insurance, growers are able stay in business and continue to plant their next wheat crop."
NAWG President David Schemm insisted that the ongoing drought in the Upper Plains is a real-time example of why wheat farmers need a strong safety net program in place - and urged Congress to understand that this drought is not just affecting local wheat farmers, but the entire wheat value chain, and the ag industry as a whole.
Click here to read more about NAWG's tour of the Dakotas and their efforts to turn the attention of Congress onto the plight of the local wheat growers.

Sponsor Spotlight

It's great to have one of the premiere businesses in the cattle business partner with us in helping bring you our daily Farm and Ranch News Email- National Livestock Credit Corporation.  National Livestock has been around since 1932- and they have worked with livestock producers to help them secure credit and to buy or sell cattle through the National Livestock Commission Company.  

They also own and operate the Southern Oklahoma Livestock Market in Ada, Superior Livestock, which continues to operate independently and have a major stake in OKC West in El Reno. To learn more about how these folks can help you succeed in the cattle business, click here for their website or call the Oklahoma City office at 1-800-310-0220.

AND- check out the story at the bottom of today's email- they are helping raise money this week to assist the All American Beef Battalion who plans to cook hamburgers for relief workers and families impacted by Harvey.  

Heather Buckmaster, executive director of the Oklahoma Beef Council, joined us in studio last week, to discuss the Beef Council's upcoming Blood Drive in partnership with the Oklahoma Blood Institute happening this tomorrow, Friday, September 1st. Buckmaster invited everyone to participate in this annual event to "Beef Up Our Blood Supply."

"It's actually something we've been doing for years," she said. "We know right before vacation time periods, like Labor Day or Memorial Day, they have a lack of blood - people just aren't giving as much."
This blood drive has become even more important as the Oklahoma Blood Institute is now working to help its partners in South Texas that can't supply blood to area hospitals due to flooding, caused by Hurricane Harvey.
As an extra incentive to donate, the OBC will be offering free hotdogs and your choice of Bedlam T-shirt.
If interested in giving blood this Friday, you can call
1-877-340-8777 or visit to make your appointment at any of the nine OBI donor centers located across the state.
To read more or to watch Buckmaster's recent appearance as my guest on our 'In the Field' segment featured on KWTV News 9 over the weekend, click or tap here, for additional information.

BUZZBeef Industry Gets Personal - Checkoff Adapts Promotional Efforts to Fit Modern Consumer Interests

The dollar a head Beef Checkoff has been around since the late 1980s, but over time its buying power has gradually declined. As a result, the promotional dollars that are now spent have to be more effective than ever before and laser focused on the consumer. According to Cattlemen's Beef Board CEO Polly Ruhland, the Checkoff has been able to accomplish this in part, by reaching their target audience, Millennials, in the digital world. She says one tool that has proven extremely effective are short, simple video recipes.

"We used to be able to get by with a three or four-minute video. Now we have to do probably one or two-minute videos because people just don't have the attention span," Ruhland said. "They've got to catch their attention with these beautiful beef shots with these simple directions - teach people to cook in two minutes."

Moving forward, Ruhland says the next objective that needs to be addressed, according to market research, is improving the perception of the consumer regarding the production practices of the beef industry. She insists today's consumer wants to know more about beef, including how it was raised and managed throughout its lifecycle. This issue was reinforced by the latest National Beef Quality Audit. Ruhland points out, though, that more and more producers are willfully becoming certified through the Beef Quality Assurance program to improve the methods used in their own operations. She says this helps the industry not just on the farm, but in the grocery store also. Ruhland reports that the Checkoff will soon launch a campaign to hopefully bridge the gap between producers and their consumers.

"As we roll into 2018, we're really excited about a producer image campaign," she said. "How producers make beef is really important to consumers and we want to be able to connect consumers directly with producers and put a face on the beef industry."

Listen to Ruhland and I discuss the promotional efforts being taken by the beef industry to improve consumer perception of the product and the producers, on yesterday's Beef Buzz - click here.

RaboNew RaboResearch Report Provides Favorable Outlook for US Beef Industry Over Next 10 Years

A new report out from the RaboResearch Food and Agribusiness group, provides an outlook through 2025 that creates a baseline as a point of comparison which can be utilized for strategic planning and scenario analysis over the next ten years.
Accordingly, this report, sees a rebuilding effort in the beef and cattle industries as well as increases in U.S. exports.
The report looks to offer ideas for new opportunities that can be explored and risks that must be monitored over the next five years.
Senior Data Analyst Sterling Liddell, expects the US cattle herd will continue to grow over the next decade and eventually be able to meet or exceed domestic demand for beef.
He also believes the quality of US beef will continue to improve during this time.
In addition, global population growth and the steady improvement of middle-class incomes will drive export opportunities internationally.
For more insights into this new report published by RaboResearch, click or tap here.

Sponsor Spotlight

For nearly a century, Stillwater Milling Company has been providing ranchers with the highest quality feeds made from the highest quality ingredients.  Their full line of A&M Feeds can be delivered to your farm, found at their agri-center stores in Stillwater, Davis, Claremore and Perry or at more than 100 dealers in Oklahoma, Arkansas, Kansas and Texas.  We appreciate Stillwater Milling's long time support of the Radio Oklahoma Ag Network and we encourage you to click here to learn more about their products and services. 

The American Farm Bureau Federation announced Wednesday that country music star and Oklahoma native, Reba McIntire, will attend the 2018 AFBF Convention as the keynote speaker during  the Closing General Session of the 2018 AFBF Annual Convention and IDEAg Trade Show on Monday, Jan. 8, 2018.

McIntire's keynote speech will touch her rural roots, family, career and, of course, country music.

According to AFBF's announcement, McIntire is no stranger to agriculture, having grown up in rural Oklahoma on her family's 8,000-acre ranch.

Today, though, her latest album, entitled "Sing it Now: Songs of Faith and Hope," has topped the charts and has had considerable success with it and her other recent projects.

McIntire's career has been full of honors and accolades, having recorded 35 No. 1 singles and more than 56 million albums sold worldwide.

If you would like to make plans to attend the AFBF convention this winter to hear McIntire and others speak, registration for the convention opens October 2, 2017, so mark your calendars now.
Read more about McIntire's life and career, and her involvement in the upcoming AFBF convention, by clicking here.

Want to Have the Latest Energy News Delivered to Your Inbox Daily?

Award winning broadcast journalist Jerry Bohnen has spent years learning and understanding how to cover the energy business here in the southern plains- Click here to subscribe to his daily update of top Energy News.


HeritageHeritage Foundation's Farm Policy Views Failing to Gain Traction in Congress Says Farm Policy Facts

Former 2016 presidential contender, Sen. Ted Cruz, recently stopped in to speak with Texas cotton growers in Lubbock, during a visit in the state. He was quick to express his support for American agriculture and his belief that cotton farmers need to have the opportunity to create better policy for their industry in the next Farm Bill.
"I'm focused on fighting for cotton farmers, that we can have food and fiber stability and strength," Cruz told the group during the meeting. "Cotton has had a tough run."
Just recently, Cruz joined 134 of his Congressional colleagues in signing a letter encouraging President Trump's Administration to continue the Cotton Ginning Cost Share Program on an ongoing basis. The letter speaks of the economic struggles that the industry is facing with "increasing foreign subsidies, tariff and non-tariff barriers to trade, and a weakened U.S. safety net."
Cruz was quoted during his visit, saying, "(Cotton)...ought to be treated fairly just like other crops."
The folks at Farm Policy Facts, wrote about this encounter in an op-ed piece published this week.
According to them, this is one example of how the Heritage Foundation has become estranged to its typical conservative base when it comes to farm policy.
"What is remarkable about these events is that at the same time this letter was making its rounds on Capitol Hill, the Heritage Foundation was churning out media blasts trying to shame legislators from signing or otherwise supporting cotton farmers. Those blasts had Heritage's signature fallacies and overstatements - claiming cotton growers 'can't seem to get enough handouts,' the article reads.

"But, Heritage's position on this and other farm policy matters hasn't gained traction - not even among some of the most conserva
tive members of Congress."
To continue reading this op-ed piece by the folks at Farm Policy Facts, click over to our website, for the complete article.

Southern Oklahoma Livestock and National Livestock Helping All American Beef Battalion in Houston

Southern Oklahoma Livestock Market in Ada, along with all of the National Livestock Companies, are assisting with relief for hurricane victims in southeastern Texas.  In a Facebook post from yesterday, SOLA and National Livestock are publicizing this effort- saying "in a way that also speaks to the generosity of cattle producers. 

"We are assisting the All American Beef Battalion in their efforts to feed families and relief workers around Houston. Major meat packing companies have already donated over 100,000 hamburger patties for this project. 

"AABB volunteers will be on site cooking as long as resources hold out. We are accepting donations on behalf of AABB to help purchase buns, plates and other items to be served on site. Any amount will help. If you want to contribute, please call the office of National Livestock Credit at 800-310-0220 for instructions."

Our thanks to Midwest Farms Shows, P & K EquipmentAmerican Farmers & Ranchers, Livestock Exchange at the Oklahoma National StockyardsOklahoma Farm BureauStillwater Milling Company, AlltechOklahoma AgCreditthe Oklahoma Cattlemens Association and  KIS Futures for their support of our daily Farm News Update. For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis- at NO Charge!

We also appreciate our Market Links Sponsor - OKC West Livestock! 
We invite you to check out our website at the link below too that includes an archive of these daily emails, audio reports and top farm news story links from around the globe.   

God Bless! You can reach us at the following:  
phone: 405-473-6144


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