From: Ron Hays [] on behalf of Ron Hays []
Sent: Friday, May 09, 2014 5:35 AM
To: Hays, Ron
Subject: Oklahoma's Farm News Update

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We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Network weekdays- if you missed this morning's Farm News - or you are in an area where you can't hear it- click here for this morning's Farm news from Ron Hays on RON.



Let's Check the Markets!  




Today's First Look:  

Ron on RON Markets as heard on K101  

mornings with cash and futures reviewed- includes where the Cash Cattle market stands, the latest Feeder Cattle Markets Etc.



We have a new market feature on a daily basis- each afternoon we are posting a recap of that day's markets as analyzed by Justin Lewis of KIS futuresclick here for the report posted yesterday afternoon around 3:30 PM.



Okla Cash Grain:  

Daily Oklahoma Cash Grain Prices- as reported by the Oklahoma Dept. of Agriculture.


Canola Prices:  

Cash price for canola was $9.33 per bushel- based on delivery to the Northern AG elevator in El Reno yesterday. The full listing of cash canola bids at country points in Oklahoma can now be found in the daily Oklahoma Cash Grain report- linked above.


Futures Wrap:  

Our Daily Market Wrapup from the Radio Oklahoma Network with Jim Apel and Tom Leffler- analyzing the Futures Markets from the previous Day.


Feeder Cattle Recap:  

The National Daily Feeder & Stocker Cattle Summary- as prepared by USDA.


Slaughter Cattle Recap: 

The National Daily Slaughter Cattle Summary- as prepared by the USDA.


TCFA Feedlot Recap:  

Finally, here is the Daily Volume and Price Summary from the Texas Cattle Feeders Association.


Oklahoma's Latest Farm and Ranch News

Presented by

Okla Farm Bureau  


Your Update from Ron Hays of RON
   Friday, May 9, 2014
Howdy Neighbors! 

Here is your daily Oklahoma farm and ranch news update. 
Featured Story:
formillennialFor Millennial Consumers, Useful is the New Cool 


"Why are chicken wings so popular with millennials?" asked keynote speaker Jeff Fromm of the audience at this morning's Animal Agriculture Alliance Stakeholders Summit in Arlington, Va. "Because they're an affordable flavor adventure!"

According to Fromm, more than 69 percent of millennials consider themselves to be adventurous, a theme that's being capitalized upon by savvy brands in, and outside of, the food industry.

Why are millennials so important? Numbers. So says Kay Johnson Smith, president and CEO of the Animal Agriculture Alliance.

"Milllennials are the largest segment of our population today. There are over 80 million folks that are considered millennials. And, so, these are the consumers today, the consumers of the next decade. They are also the people who are making policy decisions and all of that impacts agriculture."

She spoke with me as did Susan Allen of DairyMAX- one of the sponsors of the Alliance and the Summit. Click here to listen to our visit with both of these saavy ladies.  

Johnson Smith said that millennials are unique in the way they respond to marketing. They want more out of the products and services they buy and the brands they support.

Brands highlighted by Fromm during his presentation include Heineken, who's innovative participatory marketing scheme includes a "Travel Roulette" game at airports which asks travelers to spin the wheel for a chance to win a brand new vacation. The catch? Participants have to change their plans and leave immediately.


You can read the rest of this story by clicking here and you'll also find a related story from the Stakeholder Summit by clicking here.



Sponsor Spotlight



We are delighted to have the Oklahoma Cattlemen's Association as a part of our great lineup of email sponsors.  They do a tremendous job of representing cattle producers at the state capitol as well as in our nation's capitol.  They seek to educate OCA members on the latest production techniques for maximum profitabilty and to communicate with the public on issues of importance to the beef industry.  Click here for their website to learn more about the OCA. 




We are proud to have KIS Futures as a regular sponsor of our daily email update. KIS Futures provides Oklahoma farmers & ranchers with futures & options hedging services in the livestock and grain markets- click here for the free market quote page they provide us for our website or call them at 1-800-256-2555- and their iPhone App, which provides all electronic futures quotes is available at the App Store- click here for the KIS Futures App for your iPhone. 



usporkbeefexportsU.S. Pork, Beef Exports Increase Pace in March 


The pace of U.S. beef and pork exports increased sharply in March, driven by double-digit increases to leading markets Mexico, the China/Hong Kong region and South Korea, according to statistics released by the USDA and compiled by the U.S. Meat Export Federation (USMEF).

U.S. pork exports reached their highest monthly total since October 2012: 209,704 metric tons (mt) valued at $606.7 million, increasing 29 percent in both volume and value over March 2013.

Exports of U.S. beef rose 12 percent in volume to 93,380 mt valued at $516.2 million, an increase of 17 percent.


When measured in proportion to overall U.S. beef and pork production, March exports also showed gains. Total pork exports (muscle cuts plus variety meat) equated to 31.5 percent of total U.S. pork production in March (26 percent of muscle cuts alone) versus 28 and 23.5 percent, respectively, a year ago. Beef exports accounted for 14 percent of total production and 11 percent of muscle cuts - up from 12 and 9 percent in 2013.

Click here for the full export report from the USMEF.



rfaaskspresidentRFA Asks President Obama to Reconsider EPA Proposal to Reduce Ethanol Blending Requirements


Yesterday, the Renewable Fuels Association joined with other leaders of America's renewable fuel industry in sending a letter urging President Obama to reconsider a proposal by his Administration to reduce the renewable content of gasoline and diesel fuel. Just this week, the President released the National Climate Assessment and issued a call to action on climate change - a problem that would be worsened unless the Administration changes its approach to renewable fuels.

The can read the letter online by clicking here.



ethanolindustryEthanol Industry Battles for Hearts and Minds of Consumers, Regulators


The ethanol industry is still waiting for the Environmental Protection Agency to make a final decision on the amount of ethanol required to be blended with the nation's gasoline supply for 2014. The agency originally indicated it wanted to lower the figure for this year and the final decision was to be made last November. Tom Buis, CEO of Growth Energy, said the decision is still at least another month away.

He spoke with me recently and said that there is a lot of misunderstanding about the ethanol industry among the American public, fueled in no small part, by the oil industry.

"There seems to be a lot of folks who just don't understand what happens in rural America and there's a lot of folks," he said, "who don't really understand how ethanol and renewable fuels are made and what their value is."

Buis said there is a lot of disinformation making the rounds and it's hard for the public to sort through it all and come up with the facts.

You can listen to our conversation or read more of this story by clicking here.  



kimandersonKim Anderson Says Wheat Prices Have Probably Reached Their Peak


In his preview to this week's SUNUP program, Dr. Kim Anderson, Oklahoma State University Grain Marketing Specialist, says he believes wheat prices may have reached their peak.

"We've had a good $2-plus run up in prices over the last couple of months. There are signs that we are hitting the top now. Production is going to determine if prices go up from now and we're not going to know how much wheat we've produced until it rolls across the scales. But there are signs that we are getting close to the top."

He says some of those signs include U.S. and foreign stocks. Stocks are going up in the rest of the world while the U.S. is the only country projected to have lower ending stocks.

"That means that we have adequate supplies of wheat throughout the world. If the foreign countries have good harvests, then I think that is going to put a cap on how high our prices are going to go."


You can listen to more of Kim Anderson's preview and view this week's lineup for SUNUP by clicking here.


rabobankq2Rabobank Q2 Pork Report: Disease Continues to be the Focus of Global Pork Markets


Pork shortages will be a key concern in many countries in the coming months. According to the Rabobank Food & Agribusiness (FAR) Research and Advisory group Pork Quarterly Q2 report, the ongoing spread of porcine epidemic diarrhea virus (PEDv) in the Americas and Asia will have a material impact on pork supply both this summer and in the years to come. Exacerbating tight global supply is Russia's ban on EU pork imports after recent African swine fever (ASF) outbreaks. However, oversupply in China is expected to continue, driven by high sow liquidation.

"PEDv has been the driving force pushing up pork prices, especially in the U.S., to record highs," said Rabobank analyst Albert Vernooij. "U.S. futures climbed 30% in Q1 and are up 45% over last year, impacting pork users and consumer's ability to source enough pork for their needs."

Rabobank believes the outbreak of PEDv in the U.S., Mexico, Japan and South Korea will lead to a likely decline in global pork production in 2014 (against an earlier expected 1.3% increase). In the U.S., where the PEDv outbreak has been most severe, Rabobank estimates that pork production could decline to mid-single digits (6-7%) in 2014 due to hog losses from the virus. 


Click here to


VermontBillBiotech Industry Seeks Federal Solution to Vermont GE Food Labeling Bill 



Vermont Governor Peter Shumlin signed into law Thursday, H. 112, that state's GMO food labeling bill. The Vermont law is due to take effect July 1, 2016. Cathleen Enright, Executive Vice President for Food and Agriculture for the Biotechnology Industry Organization (BIO) issued the following statement in response: 


"The biotech industry is committed to providing information about how our food is grown and fully supports the voluntary labeling of products to meet specific demands of consumers in the marketplace.

"Unfortunately, when labels are mandated to promote one product over another, as this one in Vermont, the additional cost burden is placed on the state's farmers, food manufacturers, grocers and consumers. Economic studies have shown that such a program could needlessly increase food costs on the average household by as much as $400 per year.      


"State labeling laws such as the one signed into law today demonstrate that the GMO labeling discussion deserves a national solution. Such an approach has been proposed in the U.S. Congress in the form of the Safe and Accurate Food Labeling Act (H.R. 4432), which appropriately confirms and explicitly places the authority to require food labeling in this area with the U.S. Food and Drug Administration."   



Click here to read the text of HR 4432. Proponents of GMO labeling call the bill an affront to states' rights and an attack on consumers who wish to know what they're buying.  



Our thanks to Midwest Farms Shows , P & K Equipment,  American Farmers & Ranchers KIS Futures , Croplan by WinfieldStillwater Milling Company and the Oklahoma Cattlemen's Association for their support of our daily Farm News Update. For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis- FREE!


We also invite you to check out our website at the link below to check out an archive of these daily emails, audio reports and top farm news story links from around the globe.  


 Click here to check out WWW.OklahomaFarmReport.Com  



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