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                        from Ron Hays on RON.     Let's Check 
                        the Markets!           Today's First 
                        Look:     Ron 
                        on RON Markets as heard on K101   mornings 
                        with cash and futures reviewed- includes where the Cash 
                        Cattle market stands, the latest Feeder Cattle Markets 
                        Etc.     We 
                        have a new market feature on a daily basis- 
                        each afternoon we are posting a recap of that day's 
                        markets as analyzed by Justin Lewis of KIS 
                        futures- click 
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                        around 3:30 PM.     Okla 
                        Cash Grain:   Daily 
                        Oklahoma Cash Grain Prices - as 
                        reported by the Oklahoma Dept. of Agriculture.   Canola 
                        Prices:   Cash 
                        price for canola was $5.67 per bushel-  (per 
                        Oklahoma Dept of Ag).      Futures 
                        Wrap:   Our 
                        Daily Market Wrapup from the Radio 
                        Oklahoma Network with Leslie Smith and Tom 
                        Leffler- analyzing the Futures Markets from the previous 
                        Day.   Feeder 
                        Cattle Recap:   The 
                        National Daily Feeder & Stocker 
                        Cattle Summary- as prepared by USDA.   Slaughter 
                        Cattle Recap:  The 
                        National Daily Slaughter Cattle 
                        Summary- as prepared by the USDA.   TCFA 
                        Feedlot Recap:   Finally, 
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                            | Oklahoma's 
                              Latest Farm and Ranch News
 Presented 
                              by
   
                                 Your 
                              Update from Ron Hays of RON   
                               Tuesday, April 14, 2015The 80th 
                              Anniversary of Black 
                              Sunday
 |  
                          
                          
                            | Howdy 
                              Neighbors! 
 
 Here is your daily Oklahoma farm and ranch 
                              news update. 
 |  |  
                      | 
                          
                          
                            |  Featured 
                              Story:Best 
                              Rains of 2015 Received- and More in the 
                              Forecast!     Rainfall 
                              totals since the beginning of this past weekend 
                              are the best seen on a wide spread basis across 
                              Oklahoma in 2015, with more rain being predicted 
                              in the next seven days. More than 20 Mesonet 
                              stations received two inches of rain or more in 
                              the time period back to last Friday 
                              morning.
 
 Topping the rainfall parade 
                              was Cheyenne in Roger Mills 
                              County with over four inches of rainfall for the 
                              period.  Two Mesonet sites exceeded the three 
                              inch rainfall mark- Erick- the 
                              closest Mesonet site to Cheyenne with 3.04 inches 
                              and Talihina all the way across 
                              the state to almost the Arkansas state line where 
                              they recorded 3.39 inches of rainfall.
 
 
 Rainfall largely missed the Oklahoma 
                              Panhandle- although the seven day forecast 
                              suggests even the three Panhandle counties could 
                              see an inch or so of moisture. Heaviest totals- as 
                              shown in the News on 6 graphic below- may be in a 
                              large area of the state stretching from Idabel to 
                              Alva and from Grove to southwest of Oklahoma 
                              City.
    
   Click or tap here for more 
                              details about what's ahead- rain wise- for the 
                              latter part of the week- including highlights from 
                              this morning's weather blog from Alan 
                              Crone on the News on 6 in Tulsa.       |  
                          
                          
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                              Spotlight 
                                
 The 
                              presenting sponsor of our daily email is 
                              the Oklahoma Farm 
                              Bureau- a grassroots organization 
                              that has for it's Mission Statement- Improving the 
                              Lives of Rural Oklahomans."  Farm Bureau, as 
                              the state's largest general farm organization, is 
                              active at the State Capitol fighting for the best 
                              interests of its members and working with other 
                              groups to make certain that the interests of rural 
                              Oklahoma is protected.  Click here for their 
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                              part of Farm Bureau.   
 
 
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                              are proud to have KIS Futures as 
                              a regular sponsor of our daily email update. KIS 
                              Futures provides Oklahoma farmers & ranchers 
                              with futures & options hedging services in the 
                              livestock and grain markets- click here for the 
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                            |   Wheat 
                              Ratings in Oklahoma and Kansas Tumble as 2015 Corn 
                              Planting Off to a Slow, Wet 
                              Start     U.S. 
                              corn planting was off to a slow start again in 
                              2015. That's according to the latest crop progress 
                              report released by the U.S. Department of 
                              Agriculture. With only two percent of total corn 
                              acres planted by April 12, progress lags behind 
                              the five-year average for this point by three 
                              percentage points and one percentage point behind 
                              of where it sat at this time in 2014. 
 "Corn 
                              planting has seen a slow, wet start in many places 
                              this year," said National Corn Growers Association 
                              President Chip Bowling. "But, it 
                              is important to keep in mind that last year 
                              planting season started off slowly, and we harvest 
                              a record corn crop in the fall. Farmers realize 
                              that the planting season has only just begun, and 
                              a long growing season, which may present 
                              opportunities and obstacles, still lies 
ahead."
 
 Progress 
                              surpassed the five-year average in only one of the 
                              top 18 corn-producing states, Kansas, which 
                              exceeded average planting progress by six 
                              percentage points. Southern states which would 
                              have normally seen the most progress by this point 
                              continue to lag with Texas, Missouri and Tennessee 
                              8, 11 and 18 points behind the five-year average 
                              respectively.  To view the full national crop 
                              progress report, click here.
   Meanwhile- 
                              Prior to the beneficial rainfall, the 
                              condition of the Oklahoma wheat crop dropped 
                              drastically. The latest crop weather 
                              report from USDA has the crop down seven points in 
                              the good to excellent category over the past week. 
                              USDA rates the crop 36 percent good to excellent, 
                              38 percent fair and 26 percent in poor to very 
                              poor condition. Winter wheat jointing reached 89 
                              percent by Sunday, up 13 points from the previous 
                              year and up 8 points from normal. The canola crop 
                              is rated 56 percent fair to good. Seedbed 
                              preparation for corn, sorghum, soybeans and cotton 
                              is underway.  Click here for the full Oklahoma 
                              report.     Recent 
                              rains continued to progress the winter wheat crop 
                              in Texas. In the latest USDA 
                              report, the winter wheat rated 52 percent good to 
                              excellent, 36 percent fair and 9 percent poor to 
                              very poor condition and 22 percent of the crop was 
                              headed. Some wheat growers have reported issues 
                              with rust. Spring planting remained behind last 
                              year and the five year average.  Sorghum 
                              planting was 39 percent complete. Rainfall and 
                              warm temperatures aided pasture growth across much 
                              of the state.  Click here for the full Texas 
                              report.     The 
                              Kansas winter wheat crop 
                              continues to deteriorate as a result of drought 
                              stress and insect damage. The latest report shows 
                              the winter wheat crop rated 28 percent good to 
                              excellent, 44 percent fair and 28 percent poor to 
                              very poor. The wheat crop dropped five points in 
                              the good to excellent category over last week's 
                              report. Winter wheat jointing reached 42 percent, 
                              ahead of 29 last year, but equal to five-year 
                              average.  Click here for the full Kansas 
                              report.   |  
                          
                          
                            |  FDA 
                              Reports Positive Trends in Antimicrobial 
                              Resistance  The 
                              U.S. Food and Drug Administration 
                              (FDA) released two reports Monday that measure 
                              antimicrobial resistance in certain bacteria 
                              isolated from raw meat and poultry collected 
                              through the National Antimicrobial 
                              Resistance Monitoring System (NARMS). The 
                              reports - the 2012 Retail Meat Report and the 2013 
                              Retail Meat Interim Report - showed mostly 
                              decreasing antimicrobial resistance 
                              trends.
 
 NARMS focuses on resistance to 
                              antibiotics that are considered important in human 
                              medicine as well as multidrug resistance 
                              (described by the FDA as resistance to three or 
                              more classes of antibiotics). Under the NARMS 
                              program, samples are collected from humans, food 
                              producing animals and retail meat sources, and 
                              tested for bacteria, specifically non-typhoidal 
                              Salmonella, Campylobacter, E. coli and 
                              Enterococcus, to determine whether such bacteria 
                              are resistant to antibiotics used in human and 
                              veterinary medicine.
 
 
 Among the key 
                              findings of the reports:
 
 -- A recent 
                              decrease in third-generation cephalosporin 
                              resistance among poultry meats continued in 2012 
                              and 2013.
 
 -- Resistance 
                              in Salmonella from retail chicken declined from a 
                              peak of 38 percent in 2009 to 28 percent in 2012 
                              and continued to decline to 20 percent in 
                              2013.
     Click here to read more of the 
                              key findings, including links to the full 
                              2012 Retail Meat Report and the 2013 Retail Meat 
                              Interim 
                        Report.
 |  
                          
                          
                            |  Beef 
                              Checkoff Touching Consumers Through 
                              Engagement  Cattle 
                              industry leaders have had to be innovative in 
                              stretching producer's dollar invested in the 
                              nation's beef checkoff. A couple of years ago, 
                              Cattlemen's Beef Board leaders 
                              saw the number of cattle in the US shrinking along 
                              with the available resources through the beef 
                              checkoff. These leaders took a new direction in 
                              regards to advertising beef. The checkoff moved 
                              away from traditional print ads and moved its 
                              advertising to a digital platform. The first full 
                              year of results are in and they are mighty 
                              impressive, according to Cattlemen's Beef Board 
                              Chief Executive Officer Polly 
                              Ruhland. With more than 3.6 million page 
                              views on the beefitswhatsfordinner.com website 
                              and more than five million views on their recipe 
                              videos 
                              website.   
 
 "There's a 
                              lot of ways that we engage consumers and I think 
                              the important word is 'engagement'," Ruhland said. 
                              "Old time advertising was more of a 'tell'. This 
                              is more a discussion that we have with consumers 
                              about how we raise cattle, about the nutritional 
                              benefits of beef, about everything about beef that 
                              consumers may be asking questions about or that 
                              they may not be sure about. Engaging them through 
                              videos, through discussions, through bloggers, 
                              through amplification of opinions of third 
                              parties. All of those kinds of things is the way 
                              we use social media to really get message about 
                              beef out and to incorporate discussion into our 
                              beef marketing plan."
 
 
 Making the switch 
                              to a digital platform was a risk, but Ruhland said 
                              the producers that make decision for checkoff 
                              dollars looked at the market research. She said 
                              that risk has paid off as the reward has been big 
                              for the producers that made that decision. She is 
                              100 percent behind the switch.
       I 
                              featured Ruhland in our daily Beef Buzz feature. 
                              Click or tap here to listen 
                              to today's Beef Buzz.    |  
                          
                          
                            |  Peel 
                              Addresses Changing Dynamics of Mexico's Cattle 
                              Industry  Derrell 
                              S. Peel, Oklahoma State University 
                              Extension Livestock Marketing Specialist, writes 
                              in the latest Cow/Calf Corner 
                              newsletter.
 
 "The Mexican cattle 
                              and beef industry is always dynamic and continues 
                              to evolve. The industry has faced challenges in 
                              recent years with declining cattle inventories 
                              while attempting to maintain domestic production 
                              and cattle exports; all while beef exports have 
                              increased sharply.
 
 
 "The Mexican beef 
                              cattle industry experienced the same drought 
                              conditions that affected the U.S. in 2011-2013 
                              leading to forced herd liquidation. Moisture 
                              conditions improved significantly in 2014 and so 
                              far in 2015. Herd expansion has been slow to begin 
                              in Mexico but may be beginning at the current 
                              time. Cows and heifers have played a large role in 
                              maintaining domestic Mexican beef production and 
                              cattle exports in recent years and increased 
                              female slaughter contributed to herd 
                              liquidation.
 
 
 "Record U.S. cattle prices 
                              and a weakening Peso contributed to a 12.8 percent 
                              year over year increase in Mexican cattle exports 
                              to the U.S. in 2014 despite extremely tight cattle 
                              supplies in Mexico. Increased Mexican cattle 
                              exports in 2014 included more steers and spayed 
                              heifers compared to the previous year. U.S. 
                              imports of Mexican cattle are up less than one 
                              percent for the first two months of 2015 compared 
                              to last year. Year to date U.S. imports of Mexican 
                              steers are up 4.5 percent while heifer imports are 
                              down nearly 15 percent."
 
 
 Click here to read more about 
                              U.S. imports of Mexican beef and Peel's outlook 
                              for herd rebuilding in Mexico.
   |  
                          
                          
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                              here in the southern plains-  Click here to subscribe to his 
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                          News. 
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                            |  Go 
                              All Out- Oklahoma FFA President Garrett Reed Ready 
                              to Lead at 2015 State 
                              Convention  Garrett 
                              Reed is from Eastern Oklahoma and is 
                              representing the Locust Grove 
                              Chapter in Mayes County on the State 
                              Officer team for the second year. Reed is the 
                              2014-2015 President of the Oklahoma FFA, and leads 
                              the organization made up of some 27,000 members 
                              from all across the state. The Oklahoma FFA is the 
                              fifth largest state FFA organization, in terms of 
                              number of members. Reed is currently a sophomore 
                              at Oklahoma State University.
 
 I sat 
                              down and talked with Reed in Stillwater just a few 
                              weeks ahead of his "grand finale" as State FFA 
                              President- leading out at the 2015 State FFA 
                              Convention April 28 and 29 in downtown Oklahoma 
                              City. We talked about his life in the FFA 
                              organization, representing the state FFA at the 
                              national level as well as within the state as he 
                              has interacted with business leaders and other 
                              adult supporters of the youth development 
                              organization.
 
 
 Reed believes that 
                              FFA has allowed him to develop his leadership 
                              skill set during his six years as a FFA member. He 
                              has participated in a variety of speech contests 
                              and other leadership activities- but his favorite 
                              career development event, however, was horse 
                              evaluation. "I come from a chapter that has a rich 
                              tradition in judging horses. Over the years, I 
                              have been able to compete and hold titles from 
                              national and world horse judging events."
     Reed 
                              is being featured in April and May as one of the voices in an Oklahoma 
                              FFA radio campaign to raise awareness for the 
                              young men and ladies who wear the Blue and Gold 
                              jacket in the state of Oklahoma. The Campaign is 
                              being sponsored by SandRidge 
                              Energy, the Power of Us. Click here to learn more about the 
                              SandRidge story.    You 
                              can hear the full conversation that I had with 
                              Garrett Reed by clicking or tapping here.
   |  
                          
                          
                            |  This 
                              N That: Black Sunday Anniversary Today at the 
                              Capitol, Okies in DC and AFR Cattle Grading 
                              Contest    This 
                              morning, more than 30 survivors of the huge Dust 
                              Storm that swept across Oklahoma and propelled 
                              dust all the way to the East Coast will gather to 
                              remember April 14, 1935- known as Black 
                              Sunday.  That whole decade was known 
                              as the Dirty Thirties- but the Black Sunday event 
                              was the proverbial "shot heard around the world" 
                              when it came to the Dust Bowl and the desperate 
                              need for conservation to counter the massive 
                              clouds of dust that enveloped the region.  
                                  At 
                              9:00 AM this morning, the Oklahoma Conservation 
                              Commission, along with the Oklahoma Association of 
                              Conservation Districts and the USDA's NRCS will be 
                              sponsoring a panel of those who lived through 
                              Black Sunday 80 years ago to allow them a chance 
                              to tell their story.      Much 
                              of our modern Conservation movement, especially 
                              here in Oklahoma- has its roots in the hard times 
                              of that era.     We'll 
                              be there and share some of the stories from this 
                              morning with you in the days ahead- and we'll be 
                              tweeting in real time this morning if you want to 
                              follow along- our handle is 
                              Ron_on_RON.   **********   At 
                              least two ag related groups from Oklahoma are busy 
                              in Oklahoma this week- the Congressional Action 
                              Trip of the Oklahoma Farm Bureau 
                              did some historical touring yesterday- including a 
                              stop at Monticello- the home of Thomas 
                              Jefferson.  Today- they will be spending some 
                              time at the American Farm Bureau headquarters and 
                              then on to Capitol Hill.   Also 
                              in DC is the collegiate group- Oklahoma Ag 
                              Leadership Encounter.  They are 
                              wrapping up their time in DC today, but Executive 
                              Director of the Oklahoma Youth Expo, Tyler 
                              Norvell, tells us that they will be busy 
                              today- with planned meetings with House Ag 
                              Committee Chief Economist Bart 
                              Fischer, Senator Jim 
                              Inhofe and Congressmen Cole, Mullin and 
                              Lucas.  They met with Senator James 
                              Lankford yesterday.  OALE is the 
                              leadership development arm of the Oklahoma Youth 
                              Expo.  The group of OSU students fly home 
                              tonight.   *********   Because 
                              of some scheduling considerations- the annual 
                              Oklahoma City Farm Show Commercial Cattle Grading 
                              Contest was actually held a week ahead of the Farm 
                              Show this year- at OKC West in El Reno.     Sponsored 
                              once again by American Farmers & Ranchers, who 
                              provide more than $6,000 in scholarships for the 
                              annual contest.      High 
                              individuals in the FFA division were Jacob 
                              Gould of the Perkins-Tryon FFA Chapter, 
                              in first place, Grace Blackwell, 
                              of the Oktaha FFA Chapter, in second place, and 
                              Laura Wood, of the Vinita FFA 
                              Chapter, in third place.
 
 High 
                              individuals in the 4-H division were Kayln 
                              Branen of Rogers County 4-H, in first 
                              place, Laysen Garrett, of Logan 
                              County 4-H, in second place, and Tracy 
                              Criner, of Porter 4-H, in third 
                              place.
   More 
                              details about the contest and team placings are available here.    REMEMBER- 
                              the Oklahoma City Farm Show kicks off this 
                              Thursday morning at 9:00 AM at State Fair Park in 
                              Oklahoma City- click here for more 
                              details!     |  |  
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