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                      | We 
                        invite you to listen to us on great radio stations 
                        across the region on the Radio Oklahoma Network 
                        weekdays- if you missed this morning's Farm News - or 
                        you are in an area where you can't hear it- click here for this morning's 
                        Farm news 
                        from Ron Hays on RON.     Let's Check the Markets! 
                            
                             Today's First 
                        Look:     Ron on RON Markets as heard on K101 
                          mornings 
                        with cash and futures reviewed- includes where the Cash 
                        Cattle market stands, the latest Feeder Cattle Markets 
                        Etc.     We 
                        have a new market feature on a daily basis- 
                        each afternoon we are posting a recap of that day's 
                        markets as analyzed by Justin Lewis of KIS 
                        Futures- click here for the report 
                        posted yesterday afternoon around 3:30 PM.   Okla 
                        Cash Grain:   Daily 
                        Oklahoma Cash Grain Prices- 
                        as reported by the Oklahoma Dept. of Agriculture.     Canola 
                        Prices:   Cash price for canola was 
                        $6.56 per bushel- based on delivery to the Oklahoma City 
                        elevator yesterday. The full listing of cash canola bids 
                        at country points in Oklahoma can now be found in the 
                        daily Oklahoma Cash Grain report- linked 
                        above.     Futures 
                        Wrap:   Our 
                        Daily Market Wrapup from the Radio 
                        Oklahoma Network with Leslie Smith and Tom 
                        Leffler- analyzing the Futures Markets from the previous 
                        Day.      Feeder 
                        Cattle Recap:   The 
                        National Daily Feeder & 
                        Stocker Cattle Summary- as prepared by USDA.     Slaughter 
                        Cattle Recap:  The 
                        National Daily Slaughter 
                        Cattle Summary- as prepared by the USDA.     TCFA 
                        Feedlot Recap:   Finally, 
                        here is the Daily Volume and Price Summary from the 
                        Texas Cattle Feeders Association.   |  | 
                    
                    
                      | 
                          
                          
                            | Oklahoma's 
                              Latest Farm and Ranch News
 Presented 
                              by
 
                              
                              
                              Your 
                              Update from Ron Hays of RON
   
                               Friday, July 17, 
                              2015 |  
                          
                          
                            | Howdy 
                              Neighbors! 
 
 Here is your daily Oklahoma farm and ranch 
                              news update. 
 |  |  
                      | 
                          
                          
                            | Featured 
                              Story:  Consumers' 
                              Willingness to Pay Drops in Latest OSU Food Demand 
                              Survey Consumers 
                              expect lower meat prices and expect to buy less 
                              meat compared to one month ago. That's according 
                              to the monthly Food Demand Survey released by Dr. 
                              Jayson Lusk and his team in the 
                              Ag Economics Department at Oklahoma State 
                              University. Consumers' willingness-to-pay 
                              (WTP) has decreased for all products in July, 
                              except for hamburger which remained nearly 
                              unchanged. WTPs for beef and chicken products are 
                              similar to this time last year, but pork WTPs are 
                              down from last year. 
 
 Consumers are more 
                              focused on eating this month. Food expenditures 
                              for food eaten at home increased slightly from 
                              June, whereas food expenditures for food purchased 
                              away from home also increased 4.88 percent 
                              relative to last month.
 
 
 Taste, safety, 
                              and price remain consumers' most important values 
                              when purchasing food this month. Consumer values 
                              remained similar to past months, with a decrease 
                              in perceived value of naturalness, and an increase 
                              in perceived value of appearance. Consumers 
                              continue to report their main challenge was 
                              finding affordable foods.
 
 
 In tracking 
                              consumer concerns, the survey found genetically 
                              modified organisms (GMOs), E. coli, and Salmonella 
                              were the most visible issues in the news over the 
                              past two weeks. The largest percentage jump in 
                              awareness from June to July was for beta-agonists 
                              and gestation crates. The largest percent decrease 
                              from June to July was seen in bird flu and swine 
                              flu.
 
 
 Dr. Jayson Lusk, Regents Professor 
                              and Willard Sparks Endowed Chair in the Department 
                              of Agricultural Economics, leads the team that has 
                              developed and conducts the monthly Food Demand 
                              Survey. The purpose of this project is to track 
                              consumer preferences and sentiments on the safety, 
                              quality, and price of food consumed at home and 
                              away from home.
 
 
 Click here to read the 
                              results of OSU's Food Demand 
Survey.
   |  
                          
                          
                            | Sponsor 
                              Spotlight   We 
                              are delighted to have the Oklahoma 
                              Cattlemen's Association as a part of our 
                              great lineup of email sponsors. They do a 
                              tremendous job of representing cattle producers at 
                              the state capitol as well as in our nation's 
                              capitol. They seek to educate OCA members on the 
                              latest production techniques for maximum 
                              profitability and to communicate with the public 
                              on issues of importance to the beef 
                              industry.  Click here for their website to 
                              learn more about the OCA.        
                              Here 
                              in the new year- we are delighted to have a new 
                              partner in helping bring you our daily Farm and 
                              Ranch News Email- National Livestock 
                              Credit Corporation.  National 
                              Livestock has been around since 1932- and they 
                              have worked with livestock producers to help them 
                              secure credit and to buy or sell cattle through 
                              the National Livestock Commission Company. 
                              They also own and operate the Southern Oklahoma 
                              Livestock Market in Ada- and more recently 
                              acquired Superior Livestock, which continues to 
                              operate independently. To learn more about how 
                              these folks can help you succeed in the cattle 
                              business, click 
                              here for their website or call the 
                              Oklahoma City office at 1-800-310-0220.   |  
                          
                          
                            |  Anderson 
                              Finds Good and Bad News in the Wheat and Corn 
                              Markets  With 
                              the 2015 Oklahoma wheat harvest in the books, it's 
                              time to reflect on this year's crop. 
                              Oklahoma State University Grain 
                              Marketing Specialist Kim Anderson 
                              said the price and quality of wheat in Oklahoma 
                              has been all over the board. On this weekend's 
                              edition of SUNUP, he address the challenges with 
                              the milling quality of the crop and the volatile 
                              prices in recent weeks.
 
 The Kansas City 
                              wheat September futures contract had gotten above 
                              six dollars a bushel to a peak price of $6.11. 
                              Over the last week, wheat prices have turned 
                              lower. Anderson said the price has tested $5.50 
                              and if the market breaks that level, he thinks it 
                              could lose another 15 to 20 cents.
 
 
 In 
                              looking at the global wheat crop, Anderson 
                              predicts wheat harvest is about halfway complete. 
                              He said harvest has wrapped up in India and North 
                              Africa, China has about one-third of their crop 
                              left to cut, while the U.S. and European Union is 
                              past the halfway point. By late August into the 
                              fall, wheat harvest will get underway in Canada, 
                              Argentina and Australia.
 
 
 In looking at 
                              marketing the 2015 wheat crop, Anderson doesn't 
                              think it will pay to store the crop.
 
 
 "I think the odds are probably 60 
                              percent that it's going to lower in December than 
                              it is now, but we're just going to wait and see 
                              what's going on," Anderson 
                              said.
 
 
 Anderson also address the 
                              bump in corn prices.  Click here to read 
                              more or to listen to the full interview with 
                              Kim Anderson.  You can also find the lineup 
                              for this weekend's edition of 
                              SUNUP.
 
 |  
                          
                          
                            |  Talking 
                              JBS, COOL and WOTUS with Roy Lee Lindsey of the 
                              Oklahoma Pork Council    It 
                              had been known for much of 2015 that JBS was 
                              looking for meat industry assets to acquire 
                              globally. That apparently included looking at 
                              segments of the business that were not for sale. 
                              As a result, some pork industry observers were 
                              taken by surprise when Cargill agreed to sell its 
                              U.S. pork business to JBS earlier this month for 
                              $1.45 billion, a deal that would combine two of 
                              the country's largest pork processors. Oklahoma 
                              Pork Council Executive Director Roy Lee 
                              Lindsey said this acquisition gets JBS 
                              into pork production.     "So, 
                              they went from having no sow herd, if you will, no 
                              hog production to acquiring 160,000 head of sows 
                              from Cargill," Lindsey said. "Some of those are 
                              here in Oklahoma, the biggest farm of that is out 
                              in Texas, it's the old Premium Standard facility 
                              at Dalhart." The sow unit that is in Oklahoma 
                              proper is located in far eastern Oklahoma- between 
                              Poteau and Fort Smith, Arkansas.     With 
                              this purchase, Lindsey said JBS doubled their 
                              daily pork slaughter capacity in buying the 
                              Cargill's processing plants in Iowa and Illinois. 
                              Because the sale involves the number three and 
                              number four pork processors in the US, the sale is 
                              subject to regulatory review and approval by Uncle 
                              Sam.      We 
                              also talked about where the Pork Industry stands 
                              on COOL Repeal and WOTUS litigation with the 
                              Executive Director of the Oklahoma Pork Council. 
                              Tomorrow morning on KWTV NEWS9's Saturday AM news 
                              block, Roy Lee joins me for our weekly In the 
                              Field segment at approximately 6:40 AM.  We 
                              invite you to tune in.     AND- 
                              you can hear our conversation with Roy Lee about 
                              JBS, COOL, WOTUS and more by clicking 
                              here.   |  
                          
                          
                            |  Pate 
                              Says Consumers Should be Top of Mind When Working 
                              Cattle  Curt 
                              Pate is one of the leading cattle 
                              handling trainers in North America. He hails from 
                              Wyoming. In April, he was in Oklahoma training 
                              some folks both young and old on effective 
                              stockmanship. In this best of edition of the Beef 
                              Buzz, Pate said producers need to make sure what 
                              they are doing is also acceptable to the consumer. 
                              
 
 "We are in the age of ....people 
                              really think about what they eat and if we can't 
                              look 'em in the eye and tell 'em that we are 
                              giving them what they require and what they want, 
                              I don't believe it's going to work, they are going 
                              to go other places to find something to eat," Pate 
                              said. "So, as a beef producer, I want to be able 
                              to go to church or to a football game and I want 
                              to be able to look my friends in the eye and shake 
                              their hands and say I'm doing everything I can to 
                              ensure these animals are raised in a way that you 
                              think is all right."
 
 
 The term "properly 
                              treated" is very subjective. That's a challenge as 
                              often today's consumer will look at cattle or 
                              livestock like how they look at their dog or cat, 
                              so a lot of their expectations doesn't match the 
                              reality of raising livestock.
 
 
 We 
                              are featuring Pate on this best of edition of 
                              the Beef Buzz, as heard on great radio stations 
                              across the southern great plains. Click or tap here to listen to this 
                              feature.
 |  
                          
                          
                            |  Selk 
                              Breaks Down the "Positive Associative Effect" of 
                              High Protein Supplements  Glenn 
                              Selk, Oklahoma State University Emeritus 
                              Extension Animal Scientist, writes in the latest 
                              Cow-Calf Newsletter.
 
 For the first 
                              time is several years, Oklahoma has substantial 
                              standing forage in most pastures as we go into 
                              late summer.   As the day length 
                              shortens, plants become more mature and lower in 
                              protein content. However, the protein requirements 
                              for growth, milk production, and body weight 
                              maintenance of beef cattle do not decrease as the 
                              "dog days of summer" arrive.
 
 
 The 
                              micro-organisms in the rumen of beef cows and 
                              replacement heifers require readily available 
                              protein to multiply and exist in large enough 
                              quantities to digest the cellulose in low quality 
                              roughages. Protein supplementation of low-quality, 
                              low protein forages results in a "positive 
                              associative effect". This "positive associative 
                              effect" occurs as supplemental protein available 
                              to the "bugs" in the rumen allows them to grow, 
                              multiply, and digest the forage more completely 
                              and more rapidly. Therefore the cow gets more out 
                              of the hay she consumes, she digests it more 
                              quickly and is ready to eat more hay in a shorter 
                              period of time. The prairie hay used in this study 
                              was less than 5% crude protein. When the ration 
                              was supplemented with 1.75 lbs of cottonseed meal, 
                              retention time of the forage was reduced 32% which 
                              resulted in an increase in feed intake of 27%. 
                              Because hay intake was increased, the animal has a 
                              better chance of meeting both the protein and 
                              energy requirement without supplementing other 
                              feeds.
 
 
 Because retention time was 
                              decreased, one should expect the protein 
                              supplementation in this situation also increased 
                              digestibility of the hay. This was shown clearly 
                              in another OSU trial that indicated that low 
                              quality roughage had an increase in estimated 
                              digestibility from 38% to 48% when the cattle were 
                              supplemented with 1.5 pounds of soybean meal 
                              daily.
   Click here to read 
                              more about fall, and winter feed strategies from 
                              Dr. 
                        Selk. 
 |  
                          
                          
                            | Want 
                              to Have the Latest Energy News Delivered to Your 
                              Inbox Daily?   Award 
                              winning broadcast journalist Jerry 
                              Bohnen has spent years learning and 
                              understanding how to cover the energy business 
                              here in the southern plains-  Click here to subscribe to his 
                              daily update of top Energy 
                          News. 
 |  
                          
                          
                            | 
                              
                              A 
                              Quartet of Farm Bureau State Presidents Waste 
                              Little Time Declaring Their Candidacy for AFBF President in 
                              2016   According 
                              to the Hoosier Ag Today website- Don 
                              Villwock has decided not run for another 
                              term as state President of the Indiana Farm 
                              Bureau- but has decided instead to throw his hat 
                              into the ring to replace Bob Stallman as President 
                              of the American Farm Bureau. Stallman announced 
                              earlier this week that he will not seek reelection 
                              after serving 16 years as the President of the 
                              nation's largest general farm 
                              organization.
 
 
 Villwock made his 
                              announcement soon after the official word came 
                              from Stallman. "President Bob Stallman announced 
                              yesterday that he will not seek re-election as 
                              President of the American Farm Bureau. As we all 
                              know, Bob has done an outstanding job leading our 
                              organization and it has been an honor to work with 
                              him.
 
 
 "After discussions with my family 
                              and encouragement from many of you, I have made 
                              the decision to seek the Presidency of the 
                              American Farm Bureau at our convention in January. 
                              I believe that my experiences and my leadership 
                              capabilities qualify me to lead the organization 
                              as our industry and our nation face challenging 
                              times. American agriculture needs the strong and 
                              unified voice of Farm Bureau. My diverse 
                              leadership experiences, both inside and outside 
                              Farm Bureau, have given me the unique 
                              qualifications to represent our nation's farmers 
                              and ranchers. "
     Click here 
                              to read more from Don 
                              Villwock.     In 
                              addition to the Indiana Farm Bureau 
                              President- three other state Presidents 
                              have signaled their intention to run for the top 
                              job of AFBF. Current AFBF Vice President 
                              Barry Bushue of Oregon, Georgia 
                              Farm Bureau President  Zippy 
                              Duvall, and Arizona Farm Bureau President 
                              Kevin Rogers also told fellow 
                              state Presidents that they will seek the 
                              Presidency this coming January at the AFBF meeting 
                              in Orlando.    Based 
                              on membership stats- at first glance- I would give 
                              an early advantage to Duvall from Georgia. 
                               However, the current Vice President, Barry 
                              Bushue, may be seen by some in the organization as 
                              deserving of being promoted to the top job after 
                              serving for years as Stallman's number 
                              two.
 |  
                          
                          
                            |  Summer 
                              Cattle Industry Conference Underway as Industry 
                              Says Goodbye to CEO Forrest 
                              Roberts  More 
                              than 600 cattle producers are gathered for the 
                              Cattle Industry Summer Conference in Denver this 
                              week to help set direction for industry programs. 
                              The event includes meetings of the National 
                              Cattlemen's Beef Association, Cattlemen's Beef 
                              Board, American National CattleWomen and National 
                              Cattlemen's Foundation. Among the purposes of the 
                              yearly conference is to create a framework for 
                              checkoff and policy efforts on behalf of U.S. 
                              cattle producers for 2016. The conference kicked 
                              off Wednesday and will conclude with the board 
                              meetings on Saturday morning. 
 Cattle 
                              Industry officials are offering a freshening up of 
                              the Long Range Plan for the Cattle Industry- 
                              designed to guide beef industry groups from 2016- 
                              2020.   During 
                              the Summer Conference, two separate sets of 
                              Committees will be meeting in Denver. 
                               Checkoff committees and subcommittees 
                              representing Convenience, Freedom to Operate, 
                              Global Growth, Beef's Image, Market Research, 
                              Taste, Value and Nutrition and Health will begin 
                              this afternoon, and continue their discussions 
                              through Friday morning. At the same time, NCBA 
                              Policy committees, representing Agricultural and 
                              Food Policy; Tax and Credit; Cattle Health and 
                              Well-Being; Federal Lands; Cattle Marketing and 
                              International Trade; Property Rights and 
                              Environmental Management will be 
                              meeting. 
 In 
                              and around the sessions- this Summer Cattle 
                              Industry Gathering offers producers a chance to 
                              offer Forrest Roberts their best 
                              as he has announced his intention to vacate the 
                              CEO slot at the end of this month.  Plans are 
                              being worked on to search for his successor. In 
                              the meantime- long time NCBA staffer Kendall Frazier is 
                              serving as the interim Chief Executive 
Officer.   |  |  
                      | 
                          
                          
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                              to Midwest Farms Shows, 
                               P & K Equipment, 
                              American Farmers & 
                              Ranchers, 
                              Oklahoma Cattlemen's 
                              Association, CROPLAN by 
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                              Company, Pioneer Cellular, 
                              National Livestock Credit 
                              Corporation and 
                               KIS Futures for 
                              their 
                              support of our daily Farm News Update. For your 
                              convenience, we have our sponsors' websites linked 
                              here- just click on their name to jump to their 
                              website- check their sites out and let these folks 
                              know you appreciate the support of this daily 
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                              also invite you to check out our website at the 
                              link below to check out an archive of these daily 
                              emails, audio reports and top farm news story 
                              links from around the globe.  Click here to check out 
                              WWW.OklahomaFarmReport.Com    
                                God Bless! 
                              You can reach us at the following: 
                                  phone: 405-841-3675
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