Beef Buzz News
Certified Angus Beef Consumers Want to Know Ranchers' Stories
Thu, 27 Jan 2022 10:58:08 CST
The folks with the Certified Angus Beef Brand know that consumer demand enables CAB to be so successful. While you can always ask consumers what they want in a good steak, oftentimes what they say and what they do are two different things.
Listen to Ron's conversation with John here.
That is why John Stika, president of the Certified Angus Beef Brand, said extensive research on consumer demand is what will help the brand continue to evolve. So, what have they learned? Consumers continue to pay for top-quality CAB, but they also expect more information along with that purchase.
“The brand will always be focused on quality and taste because we know that is what the consumer has shown us they are willing to pay for,” Stika said. “But they want to know more about how the cattle are handled. They want to know more about how cattlemen are raising cattle. There is just more interest in what we do as a profession and a livelihood.”
Stika looks at the interest as a big opportunity to showcase how great beef is for consumers, their families and the environment.
“(Consumers) have no reason to do anything but trust that we are delivering a high-quality, safe and wholesome product,” Stika said.
To drive that message home, CAB plans on educating folks in retail and foodservice by inviting them to a real Angus operation outside Wooster, Ohio, according to Stika. The experience will give them first-hand knowledge of the live-cattle side of the business and further strengthen the relationship CAB has with vendors.
Click on the LISTEN BAR below to hear more from Ron Hays and John Stika as they talk about understanding CAB consumer demands and where that is taking the brand in the future. If you missed yesterday’s conversation with John, check it out here.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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