U.S. Secretary of Agriculture Brooke L. Rollins today announced that ten additional meat and poultry companies have adopted USDA’s voluntary Product of USA label, marking continued momentum behind the Administration’s efforts to help consumers easily identify products that are truly born, raised, harvested, and processed in the United States.
Since USDA launched its nationwide awareness campaign earlier this year, more processors across the country have committed to using the Product of USA label, giving consumers greater confidence that when they purchase products bearing the claim, they are directly supporting American farmers, ranchers, processors, and rural communities.
“President Trump has made it clear that when American families buy American products, they should know exactly what they’re getting,” said Secretary Brooke Rollins. “The Product of USA label gives consumers confidence that the meat, poultry, and egg products they purchase come from animals born, raised, harvested, and processed right here in the United States. Every new company that adopts this label represents another win for America’s ranchers, processors, and rural communities. USDA will continue working every day to strengthen domestic food production and ensure American agriculture remains the strongest in the world.”
The newest companies to adopt USDA’s Product of USA label include:
- Harris Ranch – California
- One World Beef – California
- Upper Iowa Beef – Iowa
- American Foods Group (AFG) – Multiple locations
- Agri Beef – Idaho
- FPL Food – Georgia
- Hadrick Farms – South Dakota
- Fort Worth Meats – Texas
- Wholestone Farms – Nebraska
- Harrison’s Poultry – Illinois
“Origin should never be a mystery. Consumers deserve labels they can trust, U.S. producers deserve recognition for what they produce, and every meat product should be represented honestly for what it is. Working from pasture to package gives us a unique appreciation for the responsibility behind every label. Honest representation honors the work of producers and gives consumers the confidence to know exactly what they’re buying,” said Juan Ramos, Founder and CEO, Fort Worth Meats.
“We’re a four-generation family business, and since 1893 supporting this community has been at the heart of how we operate. As one of the smaller, family-owned names in the program, we’re proud to commit to the Product of USA label. It says plainly what’s always been true for us: our poultry is sourced and prepared right here in America, by a business that invests in the people and place it comes from,” said Kyle Zimmerman, Co-President and Co-Owner, Harrisons Poultry.
“Now more than ever, consumers deserve to know where their food comes from and to have confidence in the integrity of the products they purchase. The USDA Product of USA program creates a meaningful connection between American ranchers and the families they feed by recognizing producers who are committed to raising and processing livestock entirely within the United States. We are grateful for USDA’s leadership in strengthening transparency, supporting American agriculture, and helping preserve the future of independent ranching for generations to come,” said Eric Brandt, President, One World Beef.
The continued expansion of the Product of USA label complements President Trump’s and Secretary Rollins’ broader strategy to strengthen America’s beef industry by supporting independent ranchers, family farmers, and small- and mid-sized meat processors. By creating new market opportunities for products that are fully American from pasture to plate, USDA is helping ensure producers and processors can compete, grow, and meet rising consumer demand for American-raised meat.
Last month, Secretary Rollins announced the Strengthening Processing for U.S. Ranchers (SPUR) Program, a new USDA initiative providing up to $500 million to help eligible small- and mid-sized beef processors preserve and expand domestic processing capacity. Together, SPUR and the Product of USA initiative represent complementary efforts to strengthen America’s meat supply chain, expand market opportunities for independent producers, and increase consumer access to high-quality American-raised products.
Several companies participating in the Product of USA initiative are also expected to benefit from USDA’s SPUR Program, further strengthening their ability to invest in American processing capacity and expand marketing opportunities for U.S. ranchers.
USDA continues to receive strong interest from additional processors across the country, with more companies expected to adopt the Product of USA label in the coming months as consumer demand for authentic American-produced meat continues to grow.
