Cotton Incorporated’s “Blue Jeans Go Green” Program Recycles Denim to Help Communities Thrive

With Cotton Incorporated’s “Blue Jeans Go Green” program, you can recycle any denim that you no longer want or need to help communities thrive around the country! Just visit for more details!

In the loop,
out of the landfill

Authentic denim is made from natural, sustainable cotton, which means it can be reworn, refashioned, and ultimately repurposed, creating a truly circular lifecycle. Each recycled piece does good for the earth by diverting textile waste out of landfills and creating new possibilities for our communities. Check out how you can keep your denim going ’round through the Blue Jeans Go Green™ program.

Give old denim
new purpose

When you recycle your old denim through our program, we help transform it into creative new products, from insulating material for building efforts to pet bed inserts to thermal insulation used in sustainable food and pharmaceutical packaging.


Mail your denim for free thanks to Zappos for Good.*


Make sure it’s at least 90% cotton and doesn’t have any hangers, tags, stickers, or plastic attached.


Create or log in to your Zappos or Amazon account and print a shipping label to include with your denim.


Take your box to your local UPS store (Continental U.S. shipping only), and they’ll take care of the rest.

*You may ship up to 50 lbs. of denim in a single shipment through Zappos for Good (even though the label only says 2 lbs).

Together we’re making a difference

Recycling conserves natural resources, saves energy, and reduces the need for landfill space1, while helping to reduce the approximately 16 million tons of textile waste discarded each year2. For nearly two decades, we’ve been helping reduce textile waste to make a positive impact on our planet.

Every Piece Pledge

Make a lasting commitment to recycling and wearing sustainable clothes with the Every Piece Pledge. It’s a small step and a helpful reminder that denim, made from cotton, can be recycled and transformed to do good for the earth.


Transforming recycled denim

Since cotton is natural and sustainable, when it’s recycled it can be transformed in creative ways.


Click here to learn more about the program.

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