Senior Farm and Ranch Broadcaster Ron Hays is talking with the Chief Executive Officer of the American Angus Association, Mark McCully, about exciting things happening for the Angus breed.
“There is a ton of optimism there, and I think we have got so many things that are going right in our business,” McCully said. “We are not without challenges. We all understand the significant cost of inflation and so many of the challenges we have, but there are an awful lot of positives.”
The demand side of the Angus business, McCully said, has created a great deal of optimism for producers. As innovation is prevalent in the Angus breed, McCully said he believes it will continue to be a big part of the breed’s future.
“A study that we have got out on our website at angus.org and over in Angus Media- we call it Industry Insights, but it is pretty extensive survey work that we did that looks at cow-calf producers and the cattle feeders,” McCully said. “What I think we have known is the Angus cow has been quite prevalent across our beef industry for some time. What that data said is 81 percent of commercial cow-calf producers consider Angus a primary breed in their cow herd.”
On the terminal side, McCully said there continues to be significant growth and demand for those traits that an Angus Bull brings to the table.
“We always look at where we can get better,” McCully said.
While the data in the study highlighted where the Angus breed has done well, McCully said it also shined a light on where improvements can be made.
“I always want to challenge us and challenge our breeders of not resting on that success and realizing this industry will continue to change and continue to strive to get better,” McCully said.
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