CBB’s Greg Hanes Believes Checkoff Funded Programs Giving Consumers Permission to Enjoy Beef

Listen to Ron Hays talk with Greg Hanes about the latest from the Cattlemen’s Beef Promotion Board.

Senior Farm and Ranch Broadcaster, Ron Hays, is talking with the CEO of the Cattlemen’s Beef Promotion Board, Greg Hanes, about work the Beef Promotion Board is doing with education and more.

“As we see in school systems around the country, especially big school districts that are in the big cities- they don’t have any kind of understanding of agriculture, any exposure to it,” Hanes said. “One of the programs has really been geared towards educating those teachers and how you can use cattle production as part of that with the science and the technology behind it.”

Hanes said through workshops, teachers have the chance to see the production system in the beef industry and link it to the curriculum in the classroom.

A new launch Hanes talked about called “Together We Bring More,” is a three-year campaign that started off by focusing on beef’s eating experience and how consumers enjoyed time together over the summer months.

To continue with the visionary reputation that sets Beef. It’s What’s For Dinner. apart, “Together We Bring More” is forming a deeper emotional connection with audiences by celebrating life’s milestones and focusing on how beef can transform our experiences, big or small, into meaningful moments. From a first job promotion to a welcome-home party, all of these memorable events can be more valuable with beef.

“Beef doesn’t have to be for big celebrations,” Hanes said. “It can be just the small day-to-day enjoyment of little things we are getting and how we can tie beef to that.”

Even with high beef prices, Hanes said the demand for beef has remained extremely high.

“We are at record levels for demand,” Hanes said. “That doesn’t just happen overnight. That is because of years and years of these checkoff programs.”

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Ag Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.

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