Flour millers and bakers in the Philippines have a strong preference for U.S. wheat, and U.S. Wheat Associates (USW) has spent many years building relationships in the important market.
‘Spotlight on the Philippines’ Provided Opportunity
Because of USW’s work there, USDA invited USW to participate in “Spotlight on the Philippines,” a webinar held in December that was organized by the Foreign Agricultural Service (FAS) office in Manila. USW Assistant Regional Director Joe Bippert presented during the event. He shared USW’s experiences in the market and some of its plans for the coming year.
In this short video – the first of two videos on USW’s work in the market – Bippert explains why USW was chosen to participate in the FAS event. He also provides some background on U.S. wheat’s successes in the Philippines.
