Episode 2 of the U.S. Wheat Associates (USW) “Stories of Stewardship” series has been released and this episode features Tom Cannon, a wheat farmer and cattle rancher from Blackwell, Oklahoma. Cannon, who operates Goodson Ranch with his family, went “all-in” and became a 100% no-till farmer 25 years ago. Cannon and his family have worked to adopt new technologies and processes to protect the land.
One of the soil health practices that Cannon describes in the video is the idea of having a live root in the soil year round, which has led him to aggressively utilize cover crops on his wheat acres between crops.
The Oklahoma Wheat Commission sponsored and worked with US Wheat Associates on this video. You can watch Episode 2 by clicking on the video below:
The time and effort U.S. farmers put into caring for the land makes for a story that is not shared often enough. A new video series produced by U.S. Wheat Associates (USW) aims to change that for overseas wheat buyers by focusing on how producers help feed the world while also acting as stewards of soil, water, and the environment.
USW’s “Stories of Stewardship” project goes straight to the source. Five wheat farmers in five different states appear on camera, from their farms, to talk about their work to assure economic security for the next generation of farmers by leaving their land in better shape than it was when they started farming it.
“Consumers around the world want to know how their food is grown and U.S. wheat is definitely a food ingredient,” said USW Vice President of Communications Steve Mercer. “Here at home, we know U.S. farmers work every day to nourish and improve the land and produce a sustainable source of high-quality wheat. The purpose of the Stories of Stewardship series is to share this information with international buyers, millers, wheat food processors, and consumers who value the quality and reliability of U.S. wheat.”
