Jan 30

Checking in on the Beef Checkoff- Using Connected TV to Reach the Consumer

Heather Buckmaster explains the value of Connected TV in reaching consumers

Ron Hays talks with Heather Buckmaster of the Oklahoma Beef Council about using TV apps like Netflix, Hulu and YouTube to get what we used to call TV commercials out to consumers- targeting consumers that are looking for mealtime solutions for their family. Take a listen!

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