Oklahoma Farm Reporter, Maci Carter, recently had the chance to talk with the founder of the global brand movement, Fancy Lady Cowgirl, Courtenay DeHoff about celebrating women from all walks of life and teaching them how to build courageous mindsets and pursue impossible results in order to live legendary.
DeHoff is a fifth-generation Kansas ranching native who travels as a keynote speaker and television personality. With over fifteen years of experience as a television host, she uses her expert storytelling skills as a motivational speaker all over the country.
Growing up, DeHoff said that being a cowgirl was all she knew. DeHoff went on to Oklahoma State University on a rodeo scholarship, and during that time gained a spot at an internship with a local television station in Stillwater, Oklahoma.
Through her experience with her television internship, DeHoff said the trajectory of her life changed. She then set out to be a television host and moved up the ladder quickly, as she eventually was on national television.
“What was interesting was that when I was being the TV host, I was hiding the cowgirl side of me because it didn’t fit in,” DeHoff said. “A girl in a cowboy hat did not make sense on network television and they didn’t want it to make sense. It took me ten years to figure it out, but I was missing my ag background.”
Starting out as a hashtag, DeHoff said that her personal brand, Fancy Lady Cowgirl, blossomed into a community of women around the world who embody the cowgirl spirit in many different ways.
“It is women like me who grew up in it, left it, and now live in a big city; they are doctors, they are astronauts, they are entrepreneurs, they are writers, they are artists, and then it is also women who were not born into it and have stepped into it,” DeHoff said. “At the end of the day, Fancy Lady Cowgirl represents that being a cowgirl is a state of mind. It is not a job title. It is how you live your life and the values.”
You can find Courteney DeHoff on her website, https://www.courtenaydehoff.com/ or on Instagram and Facebook!
