Retail Partnerships Drive Pork Demand
Hy-Vee grew pork sales by more than 20% from Feb. 5 to March 3 during their All Pork Mega Meat Sale. A variety of pork cuts were featured, including:
- Ribs
- Shoulders
- Chops
- Brats
- Meal-Time Meatballs (*new product)
Six state pork associations (IA, IL, KS, MN, MO, WI) and NPB have been working with Hy-Vee to bring pork products to the forefront and entice consumers to purchase pork more often. The sale was promoted on Hy-Vee’s social media, website and app, and a TV commercial.
Exploring Consumers’ Preference for Pork
NPB and Illinois Pork ventured into Chicago, where diversity thrives and consumer preferences vary. NPB staff and 4 Illinois pork producers visited retail stores and discovered the differences in how pork is uniquely merchandised in each store to meet the needs of different consumers.
Influencers Help Build a Bigger Appetite for Pork
At the National Pork Industry Forum, Dr. David Newman moderated a discussion with 2 of NPB’s content creation partners, Eddie Zamora and Ashley Sampson, to demonstrate how NPB’s consumer insights are applied to making pork more relevant to millennial, Gen Z and multicultural audiences. In partnership with NPB, Eddie and Ashley show their audiences how easy (and fun!) it can be to cook with pork.
Check out Eddie and Ashley on Instagram and other popular social media channels.
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