|The American Hereford Association (AHA) welcomes Cord Weinheimer, Madisonville, Texas, as the organization’s new Southwest region field representative. Weinheimer will represent AHA members in the region and assist with Association activities and services.|
Along with attending Hereford sales and events, he will sell advertising for Hereford Publications Inc. and work to broaden relationships across the industry. Weinheimer will also help Hereford breeders and commercial users of Hereford genetics utilize AHA promotional and marketing programs.
“We are excited Cord is joining our team as the AHA Southwest region field representative,” says Joe Rickabaugh, AHA director of seedstock marketing. “Cord hails from a long-time Hereford family and has deep roots in the Hereford breed. He also has a wealth of commercial cattle management experience and great enthusiasm for the Hereford seedstock and commercial industries.”
A native Texan, Weinheimer is a fifth-generation cattle producer with a love for Hereford cattle and Hereford people. He graduated with a bachelor’s degree in animal science from Texas A&M University in 2017. Weinheimer formerly managed several ranches in Texas and is a former director for the Stonewall Chamber of Commerce, along with the South Texas Hereford Association.
“I am very excited about the opportunity to work for the AHA,” Weinheimer says. “My long-time passion for the Hereford breed and its people will be my catalyst for building a positive impact across the industry. As I embark on this new career, I look forward to working with producers and promoting Herefords in all facets of the beef industry.”
Weinheimer will begin his duties Feb. 1.