As one of the fastest-growing sectors in clothing and textiles, Athleisure is a big opportunity for ag.
With a record corn crop to move, the corn industry is on the hunt for new and innovative uses for America’s crop.
And one solution may be found in one of the fastest-growing sectors of the clothing and textiles sector—athleisure wear.
The popular clothing style—yoga pants, joggers, hoodies and more—combines high fashion with high functionality and comfort, and has been gaining in popularity for years.
But as with any product that is sourced from petrochemicals, there is an opportunity to replace the oil-based feedstock with one that is sourced from corn.
And at Qore, a joint venture between Cargill and HELM, they’re working on making this a possibility.
So in this episode, we talk to Andrea Vanderhoff, Director of Technology and Sustainability at Qore, to learn more about how their QIRA technology is opening new avenues for corn-based products to penetrate the textiles market, including in athleisure wear.
And, NCGA Director of Outputs and Measurements Harley Janssen joins us as well to talk about the potential impacts and benefits for the corn industry.
To learn more about Qore and QIRA, visit www.myqira.com.
