Senior Farm and Ranch Broadcaster, Ron Hays, is talking with Tyler Norvell about the 2024 Cattlemen’s Congress, coming up on December 30 through January 11 in Oklahoma City. This coming Cattlemen’s Congress will mark year four for the national cattle show. Each year, the event has made changes to become better regarding not only the …
Category: Top Beef Buzz
Dec 21
Cow that Stole Christmas Resulted in Stronger Trade Agreements with International Markets
Senior Farm and Ranch Broadcaster Ron Hays is back talking with Terrain’s Chief Research and Analytics Officer, Don Close, for part two about the cow that stole Christmas in 2003. Close said the biggest impact of the first case of BSE (Bovine Spongiform Encephalopathy) in the U.S. 20 years ago was on exports. “Exports accounted …
Dec 20
Looking Back to Twenty Years Since the Cow That Stole Christmas
Senior Farm and Ranch Broadcaster Ron Hays is talking with Terrain’s Chief Research and Analytics Officer, Done Close, about the cow that stole Christmas in 2003. This coming weekend will mark 20 years since the announcement of the first case of BSE (Bovine Spongiform Encephalopathy), or Mad Cow Disease, in the United States. The U.S. …
Dec 19
2024 Beef Industry Politics at Play with NCBA’s Ethan Lane
Senior Farm and Ranch Broadcaster, Ron Hays is talking with the Vice President of Governmental Affairs at the National Cattlemen’s Beef Association, Ethan Lane, about politics impacting the beef industry. “Everything is in play right now,” Lane said. “Obviously, everyone is watching the debates and watching those races shape up, speculating on the future of …
Dec 18
LMA’s Mike VanMaanen is Proud to Represent Cattle Auction Owners Across the U.S.
Senior Farm and Ranch Broadcaster, Ron Hays is talking with the Vice President of the Livestock Marketing Association, Mike VanMaanen, about changes in the beef cattle business he and fellow cattle auction owners have seen. LMA represents around 800 auction facilities across the United States. VanMaanen owns an auction barn, Eastern Missouri Commission, in Bowling …
Dec 15
Derrell Peel Believes Lower Cow Herd Numbers in 2024 Are Inevitable
Senior Farm and Ranch Broadcaster, Ron Hays, is talking with Oklahoma State University Livestock Market Economist, Derrell Peel, about beef cow herd numbers. The USDA will release the next set of beef cow inventory numbers in a little over a month. The expectation is that those numbers may be less than they were in January …
Dec 14
Animal Ag Alliance Emphasizes the Importance of Being Proactive Against Animal Activist Groups
Senior Farm and Ranch Broadcaster, Ron Hays, is talking with Emily Ellis of the Animal Agriculture Alliance about work the group is doing to tackle issues regarding animal activist groups. “At the Animal Agriculture Alliance, we are here to monitor animal rights groups and adversarial groups, so farmers and ranchers don’t have to,” Ellis said. …
Dec 13
Beef Quality Assurance Boosts Consumer Confidence
Senior Farm and Ranch Broadcaster, Ron Hays, is talking with Kara Lee of Certified Angus Beef about Beef Quality Assurance. “When we look at consumer demand today, I think everyone can admit that one of the most regularly heard buzzwords today is sustainability,” Lee said. “If you poll 100 different people on what sustainability means …
Dec 12
CBB’s Greg Hanes Believes Checkoff Funded Programs Giving Consumers Permission to Enjoy Beef
Senior Farm and Ranch Broadcaster, Ron Hays, is talking with the CEO of the Cattlemen’s Beef Promotion Board, Greg Hanes, about work the Beef Promotion Board is doing with education and more. “As we see in school systems around the country, especially big school districts that are in the big cities- they don’t have any …
Dec 11
Livestock Market Economist Derrell Peel Has Bullish Outlook for 2024 Cattle Markets
Senior Farm and Ranch Broadcaster, Ron Hays, is talking with Oklahoma State University Livestock Market Economist, Derrell Peel, about the cattle markets. “We had such a runup in markets, both cash and futures all year, so as we got into the fall, the idea that we would see a correction wasn’t really a big surprise, …





















