Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with the Director of Performance Programs at the American Angus Association, Dr. Esther Tarpoff, about data collection to improve the cow herd. Working with Angus breeders across the country, Tarpoff said a large portion of her focus is on data collection. Data collected, Tarpoff added, includes …
Category: Top Beef Buzz
Apr 05
Ethan Lane Emphasizes Traceability Vital if FMD Hits US Cattle
Senior Farm and Ranch Broadcaster, Ron Hays, is back again with the vice president of governmental affairs at the National Cattlemen’s Beef Association, Ethan Lane, talking about animal disease traceability. The ability to effectively trace animal disease, Lane said, in the case of a disease outbreak is critical to help beef start moving again. He …
Apr 04
Ethan Lane Advocates for Beef as ESG Conversations Pick Up Speed
Senior Farm and Ranch Broadcaster, Ron Hays, is back with the vice president of governmental affairs at the National Cattlemen’s Beef Association, Ethan Lane, talking about government spending, cell-based meat, and more. There are politicians on both sides of the aisle looking for more money for their particular projects. One of the big battles the cattle …
Apr 03
Ethan Lane Gives a WOTUS Update After U.S. Senate Resolution to Halt Latest Rule
Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with the vice president of governmental affairs at the National Cattlemen’s Beef Association, Ethan Lane, talking about the latest on WOTUS (Waters of the U.S.) Recently, the U.S. Senate passed a resolution to stop the Biden administration’s latest WOTUS rule. Senators from both parties, Lane said, …
Mar 31
Cattlemen’s Conference to Help Producers Improve Profit Potential
Senior Farm and Ranch Broadcaster Ron Hays is back visiting with Oklahoma State University Extension Beef Cattle Breeding Specialist, Dr. Mark Johnson for more details about the upcoming Cattlemen’s Conference set to take place on May 24-25 in Stillwater, Oklahoma. In the late 1980s, cattle industry leaders came together and held the Blue Print for …
Mar 30
Cattlemen’s Conference This May to Discuss Broad Scope of the Cattle Industry
Senior Farm and Ranch Broadcaster Ron Hays is visiting with Oklahoma State University Extension Beef Cattle Breeding Specialist, Dr. Mark Johnson about the upcoming Cattlemen’s Conference set to take place on May 24-25 in Stillwater, Oklahoma. Derived from the idea of similar conferences in the past, such as the National Steer Symposium in 1981, the …
Mar 29
R.A. Brown’s Tucker Brown Emphasizes Creating a Positive Image for Beef Consumers
Senior Farm and Ranch Broadcaster, Ron Hays, is back visiting with beef advocate and sixth-generation cattle rancher from Throckmorton, Texas, Tucker Brown, about how he advocates for the beef industry by educating and entertaining consumers. Brown is active in his family’s operation, the R.A. Brown Ranch, and is on the Leadership Development Committee at the …
Mar 28
NCBA’s Advocate of the Year, Tucker Brown, Shares why Advocacy is Critical to the Future of the Beef Industry
Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with beef advocate and sixth-generation cattle rancher from Throckmorton, Texas, Tucker Brown. Brown is active in his family’s operation, the R.A. Brown Ranch, and is on the Leadership Development Committee at the Texas and Southwestern Cattle Raisers Association. Because of his great advocacy work throughout 2022, …
Mar 27
U.S. Beef Exports Looks at Alternative Uses of the Carcass During Limited Production Cycles
Senior Farm and Ranch Broadcaster Ron Hays is back visiting with the president and CEO of the United States Meat Export Federation, Dan Halstrom, about the beef export fall-off at the start of 2023. One of the countries that has had phenomenal growth over the last few years is South Korea. In early 2023, South Korea’s …
Mar 24
Dan Halstrom Sees Positives in International Export Markets Despite Headwinds
Senior Farm and Ranch Broadcaster Ron Hays is visiting with the president and CEO of the United States Meat Export Federation, Dan Halstrom about headwinds on beef exports. Because of high levels of beef exports throughout most of 2022, Halstrom said those numbers were expected to take a hit at some point. “There are some headwinds …


























