Category: Top Beef Buzz

NCBA’s Kent Bacus Says it is time for U.S. Beef Trade to Get Back in the Game

At the 2023 Cattle Industry Convention, Senior Farm and Ranch Broadcaster, Ron Hays, had the chance to visit with the Executive Director of Government Affairs at National Cattlemen’s Beef Association, Kent Bacus, about the state of U.S. beef trade deals. The 2023 Cattle Industry Convention coverage is being powered by Performance Ranch, a part of Zoetis, …

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Dr Sara Place Believes Cattle Feeders  Can Be an Integral Part in Climate Solution

Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with Colorado State University Feedlot Systems Specialist, Dr. Sara Place, about how cattle feeders can be part of the climate solution. Most recently, Sara has been the Chief Sustainability Officer at Elanco Animal Health, and prior to Elanco, she was the senior director for sustainable beef …

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Zoetis Provides Cattle Producers with Technology Aimed to Speed Up Genetic Improvement

At the recent 2023 Cattle Industry Convention in New Orleans, Senior Farm and Ranch Broadcaster, Ron Hays, had the chance to catch up with Kevin Milliner, Cattle Genetics Specialist at Zoetis, and talk about Zoetis efforts to aid commercial cow producers in improving their beef cow herds. The 2023 Cattle Industry Convention coverage is being …

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TCFA to Continue Study of Possible Implications and Benefits of Cattle Contract Library for Cattle Feeders

Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with the President and CEO of the Texas Cattle Feeders Association, Ben Weinheimer, talking about the cattle contract library program, which has gone live by USDA here in the early days of 2023. The TCFA represents feedlots in Texas, New Mexico, and Oklahoma. The 2023 Cattle …

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Beef Checkoff Research Finds Beef as the Number One Protein Choice of Today’s Consumer

Senior Farm and Ranch Broadcaster, Ron Hays, is back visiting with the senior vice president of global marketing and research at the National Cattlemen’s Beef Association, Jennifer Nealson, about the latest Beef Checkoff research. The 2023 Cattle Industry Convention coverage is being powered by Performance Ranch, a part of Zoetis, and by Farm Data Services located in Stillwater, …

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Beef Checkoff Sees Substantial Improvements in Online Beef Purchasing from Digital Marketing Efforts

Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with the senior vice president of global marketing and research at the National Cattlemen’s Beef Association, Jennifer Nealson, about the Beef Checkoff’s digital advertising efforts. The 2023 Cattle Industry Convention coverage is being powered by Performance Ranch, a part of Zoetis, and by Farm Data Services located in Stillwater, …

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Lessons to be Learned from the Last Big Drought with OSU’s Derrell Peel

Around the time of the drought of 2012, the closure of a major beef processing facility in the Texas panhandle in 2013 made dramatic changes in the beef industry. Similar to the drought being faced by beef producers today, the beef herd capacity numbers were down significantly during that time and had to be rebuilt …

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NCBA Working to Ensure 2023 Farm Bill Benefits Cattle Producers

Senior Farm and Ranch Broadcaster, Ron Hays, is back visiting with the vice president of governmental affairs at the National Cattlemen’s Beef Association, Ethan Lane, about the 2023 Farm Bill. The 2023 Cattle Industry Convention coverage is being powered by Performance Ranch, a part of Zoetis, and by Farm Data Services located in Stillwater, Oklahoma. One of the …

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NCBA’s Ethan Lane Outlines Priorities for the Wellbeing of the Nation’s Cattle Producers

Senior Farm and Ranch Broadcaster, Ron Hays, is visiting with the vice president of governmental affairs at the National Cattlemen’s Beef Association, Ethan Lane, talking about priorities for the NCBA in the fight for the nation’s beef producers. The 2023 Cattle Industry Convention coverage is being powered by Performance Ranch, a part of Zoetis, and by Farm …

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Developing a Preventive Cattle Health Program with Boehringer Ingelheim’s Dr. DL Step

At the 2023 Cattle Industry Convention, Senior Farm and Ranch Broadcaster, Ron Hays, visited with Dr. DL Step, DVM for Boehringer Ingelheim, about what ranchers should consider when developing a preventive health program for their cattle. The 2023 Cattle Industry Convention coverage is being powered by Performance Ranch, a part of Zoetis, and by Farm Data Services located …

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