U.S. Wheat Associates (USW) continued a tradition of promoting the value of U.S. agricultural products together with other USDA Foreign Agricultural Service cooperator organizations by co-hosting the annual U.S. Agricultural Cooperators Conference Sept. 12 to 14, 2023, in Da Nang, Vietnam. This conference is designed as a value-added service for Southeast Asian buyers served by USW, and co-hosts U.S. Grains Council (USGC) and U.S. Soybean Export Council (USSEC).
USW Regional Vice President Joe Sowers participated in a panel discussion of U.S. cooperator leaders at the 2023 U.S. Agricultural Cooperators Conference.
“Our collaboration with these organizations on conferences in South and Southeast Asia not only increases opportunities to connect with our milling customers in the region, but also with grain trade and other industry representatives,” said Regional Vice President Joe Sowers who represented USW and the conference. “Many flour millers in the region also have feed milling operations, so this conference leverages the investments of all three host organizations to educate and increase positive contact with regional stakeholders.”
Building Bridges, Sharing Knowledge
Titled “Globalization 2.0: Building Bridges for Food Security, Sustainability, and Innovation,” the conference in Da Nang covered the global challenges identified in its name and, according to USGC, emphasized “the need to build bridges that facilitate collaboration, sharing knowledge, and acting on common issues.”
“It is very important that customers hear the message that U.S. farmers are producing safe, reliable and abundant supplies of wheat, feed grains and oilseeds,” Sowers said. “Vietnam, for example, is a quickly growing market with an exploding middle class eager to consume more and better-quality wheat-based foods.”
Vietnam’s annual milling wheat imports are more than 2 million metric tons and growing at a similar rate in the South and Southeast region.
Visit the USGC website for more information about the 2023 Southeast Asia U.S. Agricultural Cooperators Conference.
